Write a Business Plan; Build your Brand

As I’ve started writing more and more about branding, and helping to explain the idea to others I keep coming back to the fact that building your brand is as critical to the planning of a new business as writing a business plan. Your business plan could be very thorough and formal, or something more simple, but nearly every business coach or expert will tell you how critical it is. […]

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10 Questions to Help You Position Your Brand

Identifying a strong and usable brand involves both looking at yourself and looking outward to find a niche. In my first 10 questions, I focused on the introspective part of branding—helping to define yourself. These next 10 questions are aimed at discovering where there is an opportunity in the marketplace. Questions to help you position your brand Who are your direct and closest competitors? By category, specialty, location, etc. How […]

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10 Questions to Help you Identify Your Brand

Branding can be a complex subject. As a designer, I tend to focus on the look & feel of a brand, but there is much more to it than that. Creating a unique and memorable brand will make you (your company or product) stand out. However figuring who you are, can be a difficult job. And it’s essential to do this work before developing any graphic systems. The process involves […]

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5 Tips for Working with Fonts

Most small business owners find themselves creating their own proposals, presentations, reports and memos. They don’t have the time or the money to have a designer available to create everything. Here are few tips to use fonts wisely so your materials still look professional. Limit the number of fonts. That long list of typefaces that comes up when you go to choose a font can be mesmerizing. However, stick to […]

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Naming your Business to Attract the Right Clients

One of the most exciting parts of starting a business is coming up with a name. The name becomes central to the brand and can help you define your target audience. The Senior Citizen Barber Shop I read a fun story about the local Senior Citizen Barber Shop and how it got it’s name. The full story is in the Portland Press Herald and below are the key passages: Q: […]

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