Who's the "General Contractor" for your Brand Building?
If you’re building a house or doing a renovation, you understand the need for a general contractor. This is the key person who pulls a team together and keeps the project on track. The general contractor for your kitchen re-do may be your carpenter who does the cabinetry work himself and pulls in a tile specialist, a plumber and an electrician. This pivotal leader generally decides what sub-contractors to use […]
Read More...How to Communicate with a Graphic Designer
Tell us the problem, not the solution. So you’ve decided to hire a graphic designer to design your logo, build your web site or layout the cover and interior of your book. Generally, you make this decision because you realize that working with a professional will give higher-quality results than doing it yourself. However, designers go to art school or design school and seem to speak their own lingo: white […]
Read More...Visible Logic Profiled on Start-Up Nation
Startup Nation, one of my favorite web sites to find information about starting and running a business, has featured yours truly in their current Small Business Profile. Check it out, leave a comment, etc. http://www.startupnation.com/blogs/index.php/2009/06/08/small-business-profile-visibile-logic/ Thanks to Christine Haskell for putting into words many of my thoughts I can’t express so clearly myself.
Read More...Do-It-Yourself Business Cards, or Hire a Pro?
If you’re starting a business you’re going to need business cards. But if you’re starting a business, you may be looking to save money on the myriad of upfront costs involved with getting the company up and running. Let’s look at the different levels of professionalism and brand identity that you could consider when getting your first business cards. Design & Branding Fees vs. Production Costs There are two steps […]
Read More...Heart of Sharing with United Way: How Can a Designer Help?
Day of Caring / Heart of Sharing Last Thursday, I volunteered with nearly 90 other creative professionals with United Way’s Day of Caring/Heart of Sharing Day. Designers, web developers, marketing specialists, photographers, writers and PR specialists were partnered with Portland area non-profits to give free, personalized advice to help them achieve their marketing goals. The sessions were 90-minutes long and each non-profit was assigned a team of creatives to help […]
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