Networking & Building Brand Identity
If you’re working to build your business, you’re probably working on sales and marketing through networking. Networking can be done in person with events like Chamber of Commerce meetings, or online with social media tools such as Facebook or Linkedin. When you’re out there networking, remember the relationship between building your brand and building your network. Working the two together can improve your results. Similarities What are some of the […]
Read More...Image Resolution Explained
Running a design studio means that I receive frequent requests for images. Usually it is a client requesting a jpg image. It could be a jpg image of a photo that was used within a web site design or it could be a jpg file of a completed book cover design. How are you going to use the image? I nearly always find myself replying to the request by asking […]
Read More...Who's the "General Contractor" for your Brand Building?
If you’re building a house or doing a renovation, you understand the need for a general contractor. This is the key person who pulls a team together and keeps the project on track. The general contractor for your kitchen re-do may be your carpenter who does the cabinetry work himself and pulls in a tile specialist, a plumber and an electrician. This pivotal leader generally decides what sub-contractors to use […]
Read More...How to Communicate with a Graphic Designer
Tell us the problem, not the solution. So you’ve decided to hire a graphic designer to design your logo, build your web site or layout the cover and interior of your book. Generally, you make this decision because you realize that working with a professional will give higher-quality results than doing it yourself. However, designers go to art school or design school and seem to speak their own lingo: white […]
Read More...Visible Logic Profiled on Start-Up Nation
Startup Nation, one of my favorite web sites to find information about starting and running a business, has featured yours truly in their current Small Business Profile. Check it out, leave a comment, etc. http://www.startupnation.com/blogs/index.php/2009/06/08/small-business-profile-visibile-logic/ Thanks to Christine Haskell for putting into words many of my thoughts I can’t express so clearly myself.
Read More...