Branding, a Designer’s Perspective (aka Who am I?)

I wanted to start this blog with full disclosure that I am a graphic designer. So while branding can be so much more than just the design of company’s image, that is my focus, my viewpoint, my perspective, my angle, my bias. On projects for Visible Logic, I usually am not involved until a client gets to the design phase. I may try to push them back a step and allow me to help them with “bigger picture” issues, but that’s not always an option. A few things I think that are part of branding: Market Research Researching the market and figuring out how your product or service will fit in with the rest is an important precursor to branding. This may not even branding, but rather determining whether or not there is room for a brand. When I work on an identity project for a client I always ask for a list of their competitors and I follow that […]

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