Use Your Microsoft Word Docs To Build your Brand

Your brand should be apparent in as many places as possible. Considering that most businesses frequently use Microsoft Word to write proposals, reports, estimates, memos etc. You need to make sure that your Word files are continuing your brand as much as possible. Electronic Letterhead Template When you have your letterhead designed, also have an electronic version developed. This will put the graphic elements (logo, contact information, company name, etc.) into the Word file. These should be placed graphics, not typeset in Word itself. This will assure that the typographic treatment exactly matches your printed letterhead. Depending on the layout of your letterhead, these elements can be placed into the header & footer areas of the page, or pulled into art boxes. Font choices When your designer established your corporate identity, one or more corporate typefaces should have been selected. Many times, these are fonts that a design firm owns and uses on their Mac but may not be installed […]


Branding, a Designer’s Perspective (aka Who am I?)

I wanted to start this blog with full disclosure that I am a graphic designer. So while branding can be so much more than just the design of company’s image, that is my focus, my viewpoint, my perspective, my angle, my bias. On projects for Visible Logic, I usually am not involved until a client gets to the design phase. I may try to push them back a step and allow me to help them with “bigger picture” issues, but that’s not always an option. A few things I think that are part of branding: Market Research Researching the market and figuring out how your product or service will fit in with the rest is an important precursor to branding. This may not even branding, but rather determining whether or not there is room for a brand. When I work on an identity project for a client I always ask for a list of their competitors and I follow that […]


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