Image Resolution Explained

Running a design studio means that I receive frequent requests for images. Usually it is a client requesting a jpg image. It could be a jpg image of a photo that was used within a web site design or it could be a jpg file of a completed book cover design. How are you going to use the image? I nearly always find myself replying to the request by asking for more information. I am not trying to be annoying, I just need to know how an image is to be used so that I can provide the best image possible for your usage. Let me briefly state that jpgs, gifs and tifs do not resize very well (the reason is content for another blog post, but just take my word). Therefore, I need to know the following: What size will the image will be? Is this going to be a thumbnail photo of the book cover design, or will […]

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How to Communicate with a Graphic Designer

Tell us the problem, not the solution. So you’ve decided to hire a graphic designer to design your logo, build your web site or layout the cover and interior of your book. Generally, you make this decision because you realize that working with a professional will give higher-quality results than doing it yourself. However, designers go to art school or design school and seem to speak their own lingo: white space, leading, css style sheets and divs. You may not understand all the terminology. That doesn’t mean that your opinions shouldn’t be expressed. But forget all that and get back to what you see, and what you have an issue with when you are reviewing your designer’s work. Here are a few examples that I’ve experienced: You say: “Make it bold.” What you meant was: “Make it more noticeable.” There are many ways to make text more noticeable. It can be bolded, it can be larger, it can be put […]

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Visible Logic Profiled on Start-Up Nation

Startup Nation, one of my favorite web sites to find information about starting and running a business, has featured yours truly in their current Small Business Profile. Check it out, leave a comment, etc. http://www.startupnation.com/blogs/index.php/2009/06/08/small-business-profile-visibile-logic/ Thanks to Christine Haskell for putting into words many of my thoughts I can’t express so clearly myself.

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Do-It-Yourself Business Cards, or Hire a Pro?

If you’re starting a business you’re going to need business cards. But if you’re starting a business, you may be looking to save money on the myriad of upfront costs involved with getting the company up and running. Let’s look at the different levels of professionalism and brand identity that you could consider when getting your first business cards. Design & Branding Fees vs. Production Costs There are two steps to creating your business card: first is the design of the card, and the second is the printing of the card. For the design, you will likely start by developing a logo or a logotype (a specific, customized typesetting of the business name). In addition, you will need to typeset your contact information, and then you will need to look at the layout of the entire card. You could try to do these yourself, or you could work with an experienced designer. For the production, you will need to find […]

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