How to Hire the Right Person to Build the Website You Need

Have you been burned by a website project? Wrapped up a project to find it wasn’t what you expected? It’s difficult for business owners to know how to select the best team or person to create their website. Understanding what you need and the types of services available will help you make the best selection for your business.

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What Website Size Fits Your Business Needs — XS, S, M, L, or XL?

Websites come in all sizes. The right site for your business is the one that fits your goals. From extra-small to extra-large, websites come in all shapes and sizes. The size, complexity, and cost of a website can be determined by how many pages you have, the functionality, and whether you are using a pre-made theme or designing something from scratch. What’s important is that you see ROI (Return on […]

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Website Menus: Navigating Your Site in an Expected Way

Website menus can make it easy (or hard) for people to find what they are looking for on your site. If they can’t find what they came for, they may bounce to a competitor instead. To create the best experience for your visitors, make sure they can navigate your site in a way that makes sense.  Your menus should be thoughtful and standardized. A good menu starts with a sitemap […]

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Who Should You Hire to Create Your Website? Freelancer, Agency, Designer, or Developer?

Who you choose and how you should create your website is one of the most confusing yet essential purchases you’ll need to make as a business owner. It’s a critical and potentially expensive decision, and most business owners don’t have the knowledge or experience to do the proper research or evaluate options. Websites can cost $500 to $50,000 (part of what’s so confusing about them!), so the wrong decision can be […]

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Why Jeff Bezos is Wrong about Branding

Hear why Emily Brackett, President of Visible Logic, thinks Jeff Bezos has it all wrong. Then commit to developing your brand in a way that puts you in control. Video transcript There are many ways to define the word brand. Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room.’ And you […]

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