Twitter Would Have Failed Without Design

When I first heard about Twitter, I thought it was pretty stupid. I didn’t care to read the banalities of someone’s Tweets as they ate, waited, shopped, etc. I’m not alone in questioning its merit, there are many, many articles wondering what the long term impact of Twitter will be. However, in the short term, Twitter is growing like crazy, with more than 32 million accessing twitter.com in April of this year. So it is obviously appealing to some, at least enough to set up and test it out once or twice. Picture Twitter Without the Design Recently, Twitter has experienced frequent outages and over-capacity issues. The other day, I went to twitter.com and the page content (HTML) loaded but the CSS style sheet did not. Below is what the login screen looks like without the benefit of design. If you thought Twitter was mundane when it’s working correctly, it’s much worse without the benefit of design. Seeing this twitter.com […]

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Typesetting Tips: Think Twice Before Centering the Type

One thing I’ve noticed over the years, working with clients, is that they love centered type. It’s not that I hate centered type, but like many graphic designers, I think there is a time and a place for it. I’ve come up with a theory as to why non-designers love centered type. It’s because they feel like they’re designing. They are making decisions about the placement of typography and overriding the default settings of their word processing program. The default setting, in programs like Word, is to have all the type the same size and flush left. When you choose to center type, you’ve made a decision about the layout; you are doing some measure of typography design. This is similar to the decision to make something bigger, smaller, a different font, or a different color. The problem, or potential problem, with centered type is that when the rest of your type is flush left it breaks the rhythm of […]

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Emily Brackett featured in Portland Press Herald

An article I wrote for the Portland Press Herald was published in Tuesday’s business section. If you missed the print edition, you may read the article online here. “Stay strong by staying on message” talks about the importance of consistency in branding. The article includes an explanation of why consistency strengthens your brand, and tips for keeping your identity working across a wide variety of formats. BTW, sorry this is being announced a bit late. I’m on vacation, so didn’t realize it published until today.

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Representing the V's is Visible Logic

Visible Logic got a nice tip of the hat, as our VL monogram logo is featured under 100 Brands of Interest. The article originally posted by Swiss designer David Pache and has been reposted to a few different sites. Thanks for the love!

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