Business Cards, Printed Using an Online Printer

This is part 2 in the series about the pros and cons of online printing. Read the first part. Several months ago, I redesigned the Visible Logic web site. We reorganized and updated the content of the site and at the same time, introduced a new tagline. While the overall branding was not new, we made some adjustments and freshened things up a bit. You can read more about the process in this newsletter archive. After doing that, I decided that our business cards really should be updated too, to reflect these changes. As you may imagine, a graphic designer designing the business cards for their own company is a painful and prolonged production. We’re our own worst client. So, I hemmed and mulled and tinkered and got a design I sort of liked. I really needed new cards, and really needed to order cards for a designer on staff, so I decided to print some online just to see […]

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Networking & Building Brand Identity

If you’re working to build your business, you’re probably working on sales and marketing through networking. Networking can be done in person with events like Chamber of Commerce meetings, or online with social media tools such as Facebook or Linkedin. When you’re out there networking, remember the relationship between building your brand and building your network. Working the two together can improve your results. Similarities What are some of the similarities between the two activities? Make a good first impression. In person, it’s eye contact, professional attire, and a smiling face. With your brand, it’s your logo, your business card and the home page (or landing page) of your web site. Repeat, build, and reconnect. Both networking and brand building rely on repeated interaction with your customers. To begin with, people may need more than one interaction to remember you and your company. Secondly, it builds trust as they learn more about you. Consistency is important for both. Give at […]

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Image Resolution Explained

Running a design studio means that I receive frequent requests for images. Usually it is a client requesting a jpg image. It could be a jpg image of a photo that was used within a web site design or it could be a jpg file of a completed book cover design. How are you going to use the image? I nearly always find myself replying to the request by asking for more information. I am not trying to be annoying, I just need to know how an image is to be used so that I can provide the best image possible for your usage. Let me briefly state that jpgs, gifs and tifs do not resize very well (the reason is content for another blog post, but just take my word). Therefore, I need to know the following: What size will the image will be? Is this going to be a thumbnail photo of the book cover design, or will […]

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