Design for Your Business Presentations

Seth Godin has a great piece about making charts that work over at his blog. Godin’s books, blogs and presentations are widely read and viewed and I’m excited whenever a thinker like this points out the importance of design in making a business presentation. He has this quote, (although I don’t know where he found the stats!) that really summed up the problem of most business presentations. 92% of all the business presentations made in the United States are done with templates created by big companies in Excel or Powerpoint. This is a horrible tragedy… when you show me something exactly like something I’ve seen a hundred times before, what do you expect me to do? Here’s a hint: Zzzzzz. It seems like people want to follow a formula for the way a presentation should look. And this formula has been created by Microsoft. The problem is that Microsoft—as strong a company as it is—is not particularly strong in the […]

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Your Logo Sucks. Keep It or Redesign It?

Many entrepreneurs feel the pinch when starting a new business. They can’t afford a professional logo, so they rely on DIY logo design or low cost logos. Or, they have so much to do that they get business cards printed and a web site up before developing a real logo. When their business starts to grow and shows signs of success, they step back and reassess their logo. You may be wondering: Is it better to stick with what you’ve got or try something new? Should you hire a professional graphic designer to redesign your logo? Yes. You will look more professional and people will stop snickering when they receive your business card. No. People have come to embrace the “old skool” look of your logo. Yes. You really haven’t been in business very long and it would be better to bite the bullet and do it right before growing any more. No. A logo is not critical to your […]

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Business Cards, Printed Using an Online Printer

This is part 2 in the series about the pros and cons of online printing. Read the first part. Several months ago, I redesigned the Visible Logic web site. We reorganized and updated the content of the site and at the same time, introduced a new tagline. While the overall branding was not new, we made some adjustments and freshened things up a bit. You can read more about the process in this newsletter archive. After doing that, I decided that our business cards really should be updated too, to reflect these changes. As you may imagine, a graphic designer designing the business cards for their own company is a painful and prolonged production. We’re our own worst client. So, I hemmed and mulled and tinkered and got a design I sort of liked. I really needed new cards, and really needed to order cards for a designer on staff, so I decided to print some online just to see […]

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