8 Typography Tips: Make your Proposals and Letters Shine

Most of use type day in and day out as we run our business. We type letters, we send out marketing materials, we write proposals and make presentations. Here some easy things you can do to make the typography in any of these materials more professional looking. Use only one space after the period. Or any punctuation. Many of us were taught to put two spaces between sentences when we learned to type, but this is not necessary. When you include that extra space you end with little gaps. Using just one space creates a more even look to a paragraph of type. Don’t indent your paragraphs if you have a line break. The point of indenting the beginning of a paragraph is to mark the start and to make the organization of the content more visible. The point of a line space after a paragraph is the same thing. Therefore you need one or the other, but not both. […]

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Emily Brackett is a Success Story!

I’m very proud tell you that I’ve been featured as a “Success Story” in the current edition of The Maine Switch. If you are local to Portland you may pick up a paper around the downtown area or at Hannafords. Or, read the article online. If you don’t know me well, this is a much better write-up of my background and experience than on my own bio page. Writer Belinda Ray did a great job summarizing  how Visible Logic got started and describing what we do for our clients. I really enjoy the Switch and I suggest reading this copy as well as making a point of picking it up or surfing to their web site on a regular basis.

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5 Tips for More Readable RSS Feeds: Good Typography & Design

If you write a blog or have other content that people subscribe to in an RSS feed, read these 5 tips to make your feed more readable. Before the tips, ask yourself whether you want to have the entire post available in the feed, or if it will be truncated. If it’s truncated, readers are forced to click to your site to finish reading. Reasons to truncate: To increase revenues for advertisements that are only seen on your site To increase the chance that a reader will move from your blog post to another part of your site Reasons to provide a full feed: It is more likely that readers will actually read your content, as there is a significant drop off whenever you ask people to click through to read the full post If you are working to provide expertise and build brand presence, it’s more important that people actually read your thoughts, regardless of where they do it […]

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The Unknown Unknowns of DIY Design

Small business owners and entrepreneurs have many options for skipping the high-priced graphic designer and going the DIY route. Instead of hiring a high-quality web designer, just buy a template. Instead of working with a professional graphic designer, design your own business card. But when you work this way, you are limited by your skills and also the unknowns that you haven’t even considered. Just the other day I had a client ask me to review something they had designed in-house. This is a good client, who I do a lot of work for, but sometimes they have a presentation, or whatever, and do things themselves. They asked me to review their work before sending the item out. Ignorance is bliss What surprised me most were the inconsistencies that seems glaring to me, but were unnoticed by them. For example, the majority of the layout was set in a sans serif face. But there was one area that switched to […]

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What Should Your Logo Do For You?

Last week I was at an in-person networking event of the LinkedIn Maine Entrepreneurs group. I met someone who had recently started their own company and he told me that he gave up on trying to get a logo designed and decided to move ahead without a logo. I’m not going to mention names or go into the details of his business, as it’s not important for this story, but let me tell you the gist of what he said. “We tried working with two different designers and neither one produced anything we liked.”  He continued: “I think that a well-designed logo should be able to stand on it’s own. And that someone looking at it, without seeing the business name, should know exactly what the company does.” Honestly, I was floored. I do not think this is the way to judge the merits of a logo, and here’s why: You can’t illustrate all business concepts: If a logo is […]

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