Emily Brackett featured in Portland Press Herald

An article I wrote for the Portland Press Herald was published in Tuesday’s business section. If you missed the print edition, you may read the article online here. “Stay strong by staying on message” talks about the importance of consistency in branding. The article includes an explanation of why consistency strengthens your brand, and tips for keeping your identity working across a wide variety of formats. BTW, sorry this is being announced a bit late. I’m on vacation, so didn’t realize it published until today.

Read More...

Representing the V's is Visible Logic

Visible Logic got a nice tip of the hat, as our VL monogram logo is featured under 100 Brands of Interest. The article originally posted by Swiss designer David Pache and has been reposted to a few different sites. Thanks for the love!

Read More...

8 Typography Tips: Make your Proposals and Letters Shine

Most of use type day in and day out as we run our business. We type letters, we send out marketing materials, we write proposals and make presentations. Here some easy things you can do to make the typography in any of these materials more professional looking. Use only one space after the period. Or any punctuation. Many of us were taught to put two spaces between sentences when we learned to type, but this is not necessary. When you include that extra space you end with little gaps. Using just one space creates a more even look to a paragraph of type. Don’t indent your paragraphs if you have a line break. The point of indenting the beginning of a paragraph is to mark the start and to make the organization of the content more visible. The point of a line space after a paragraph is the same thing. Therefore you need one or the other, but not both. […]

Read More...

Emily Brackett is a Success Story!

I’m very proud tell you that I’ve been featured as a “Success Story” in the current edition of The Maine Switch. If you are local to Portland you may pick up a paper around the downtown area or at Hannafords. Or, read the article online. If you don’t know me well, this is a much better write-up of my background and experience than on my own bio page. Writer Belinda Ray did a great job summarizing  how Visible Logic got started and describing what we do for our clients. I really enjoy the Switch and I suggest reading this copy as well as making a point of picking it up or surfing to their web site on a regular basis.

Read More...

Let’s Talk
  • Hidden
  • Hidden
  • Hidden