Design is an expense that may be put under the umbrella of branding, identity, marketing or even public relations. Those are businesses expenses that are necessary, but are sometimes hard to measure their effectiveness. Here at Visible Logic, we are currently putting together a white paper that will talk about the Return On Investment (ROI) on high-quality design. It includes a case study with one of our clients detailing how their business grew as their branding became more cohesive and professional. The naysayers Obviously, most (hopefully all!) of our clients value professional design services. But sometimes there are naysayers out there who need to be addressed. It may be a boss approving budgets, or the spouse of a new business owner who downplays the importance of design within a business. I’ve certainly heard people say that they don’t really care about the quality of their business card (in either design and/or printing) and they doubt that their customers or potential […]