Web Design 2010: Trends for Effective Web Development

At Visible Logic, we’ve been designing Web sites since we started the company in 2001. Over that time, Web design has become a larger and larger share of our business, as small business owners realize the ROI of Web site development. Over this time, we’ve watched advancements in Web site development, and increased our own capabilities. Building robust sites for small businesses is more affordable; and more critical. The recession has forced us all to do more with less and to focus our spending where it will have a strong impact. Here are my thoughts on how a small business owner should move forward with a Web design or redevelopment project in 2010. Content Management Systems: Content that is educational, inviting and up-to-date is key to drawing web traffic. We are trying to build all new web sites with Content Management Systems (CMS). That means you the business owner, without any HTML skills, can edit your pages, update images and […]

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White Paper Release: Professional Graphic Design: The Crucial Step Toward Higher Brand Equity, Increased Revenues

How can working with a professional graphic designer help you build your business? Want a better understanding of the return on investment on design services? Do you need to justify your design budget to other partners or your boss? Our White Paper highlights a case study of one of our clients, Educational Endeavors. They worked with Visible Logic to build a professional brand, which helped them: increase business attract profitable clients sell high-level services increase revenues dramatically People form lasting impressions about your company’s size, financial condition, product reliability, service quality, value, and more based on your brand identity. Learn how one small business used graphic design as a critical tool for business growth. Feel free to pass this PDF along to your friends and colleagues.

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Social Media Breakfast: Personal vs. Professional Brand

Emily Brackett will be presenting at the December meeting of Social Media Breakfast, Maine. The topic is Social Media: Personal vs. Professional Brand. If you read the previous post, Who Are You Online? Personal Branding vs. Corporate Branding while Social Networking, it will give you a sense of the ideas that we’ll be discussing. If you are a small business owner, it can be confusing to know how to represent yourself on social web sites such as Twitter, Facebook or LinkedIn. Do you present yourself as an individual, as a company, or some sort of combination? Emily Brackett will be joined by Chris Brown of Bull Moose Music who will talk about: Being Your Brand on Social Networks; and Chrystie Corns of Thirteen Thirty Marketing who will present: Make me Popular: How to be a big deal on the internet and in real life too. See you Friday, December 18th 7:30 am MPX, 2275 Congress St., Portland, Maine Register now […]

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