16 Overlooked Steps that Can Make or Break your PPC Campaign

Pay-per-click advertising, also known as PPC or Google Adwords, can be an effective way to draw prospects to your site. People are there looking for the exact product or service you sell! Many small business owners make the mistake of thinking they can turn on this type of paid advertising and they will have new customers instantly. In addition to setting up the ads themselves, a ton of foundational work must be done if you want your advertising to be effective. If you skip these steps, you may be prematurely calling your campaign a failure. We recently set up some PPC ads for Branding Compass, our software that gives automated expert branding advice. We worked with our partner at Horizon Digital Marketing to help set up and monitor the campaigns, but before we turned them on, there was a massive list of items we needed to finalize. Allow 2-3 weeks to prepare a google ads campaign I thought we’d be […]

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Changes are Coming to WordPress: Introducing Gutenberg

The classic WordPress WYSIWYG editor made it easy for anyone who had previously used Microsoft Word to easily create and update content in WordPress. However, over time other platforms have made the editing experience more dynamic and flexible. WordPress has been working on improvements and they are rolling out this new editor, Gutenberg, this month. Gutenberg uses a block-based system for adding, editing, and manipulating content.

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Is Web Site Design (and Maintenance) Like Yard Work?

I first wrote this post six years ago. But as my interest in gardening has grown and websites continue to grow in complexity and importance, I again found myself comparing sites and landscaping. This Spring, I have spent a lot of time doing gardening, yard work, and landscaping projects. As I was busy working outside, I was struck by the similarities between being a homeowner and maintaining my yard and being a business owner and maintaining my online presence through my website and social media. I don’t even know if there is a difference between all of those words? I grew up in a house in the woods. Before my husband and I bought our home in Portland, Maine, in 2006, I had little experience with yard work. After that, I lived in college dorms, apartments, and finally, a condo in Chicago. Then we bought our house. We realized that yard work takes a lot of time and energy. When […]

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