SEO, or Search Engine Optimization, is a buzz word these days. You’ve probably heard over and over that you need to optimize your web site for the search engines. But is this really critical? Are there drawbacks? People need to find you on the web Research is showing that most people who use the internet visit a company’s web site before making a purchase. They may be looking at your products or services, reading bios of key personnel, reviewing samples and case studies, or checking the hours of a retail operation. So it’s clear that having a web site that’s easy-to-use is critical to any business, even one that is not internet-based. But is it critical that it be search engine optimized? Referral-based businesses may be stressing out too much over SEO People need to be able to find you on the web, but what are they searching on? If you are a business built on referrals, it’s more likely […]