Whenever you mail out your product, you lose much of the control over the user experience. Let’s see how Harry’s elevates this experience from the mundane to a memorable brand touch point.
Read More...Harry’s Branding: Making the Mundane Memorable
WordCamp 2017 Takeaway: Content Matters
This year I noticed a theme in many of the sessions I attended for Word Camp Maine 2017—content, content, content. I heard the saying, “content is king” over and over. Why is content so important right now?
Read More...Before and After Web Design: Pet Care Plus
We recently redesigned the web site for Pet Care Plus a dog boarding, daycare, grooming and dog walking business.
When Pet Care Plus came to us, they had run into a common problem for business owners who are trying to direct a web design project: their web site did not reflect their brand.
Read More...Branding Intangibles: Co-Working Spaces Case Study
As many of you know, Visible Logic is located in Portland, Maine. Here in the city, we have three co-working spaces: PelotonLabs, Think Tank and Cloudport.
Note: I’m not a member any of these places, and never have been, because our multi-person firm is doing well in our small office space. I’m approaching this to shed light on how each brand is perceived as an outsider. In fact, if a prospective customer were to meet you at one of these three co-working spaces, these are the types of first impressions that might be relevant; and may carry over into your own brand’s perception.
Looking at these three brands can teach you about what goes into building a brand, far beyond your logo.
Read More...4 Takeaways: Maine Startup and Create Week 2017
I have been involved with Maine Startup and Create Week for the past four years. After three years of increasing my volunteer-driven participation I had to scale back this year, as I focused on launching my DIY branding software: Branding Compass. The week did not disappoint and it inspired me as usual.
Here are my four, somewhat random, take aways.
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