Marketing In Uncertain Times
These are unusual times. In my lifetime, we have never felt so much communal uncertainty. Every day each of us is forced to evaluate potential risky situations and try to make the best decision for ourselves. Should I attend an in-person event?Should I wear a mask?Should I make plans to travel?Will prices continue to rise with inflation? Are we headed for a recession?Is the pandemic over or not? Many routine things […]
Read More...Stand Out Branding in Real Estate
Our client, Jason Kern, takes a unique approach to his real estate business and asked Visible Logic to bring it to life by designing his logo, messaging, and developing his new website. Realtor logo design We began our work together by reviewing the logos and visual brands of other realtors and brokers in southern Maine. We saw lots of dark blues! Because most real estate agents use highly visible “for […]
Read More...Redesigned Raising Readers Website Wins Award
Before After Visible Logic recently launched a redesigned website for Raising Readers. Raising Readers is a non-profit working to improve literacy in Maine by distributing high-quality books to every child in Maine, starting at birth through age 5 at well-child visits. Pediatricians and literacy experts choose the books to be age-appropriate and high-quality. Many feature authors and illustrators with connections to Maine. Raising Readers touches every child in Maine and […]
Read More...Google Analytics 4: What It Means for You and Your Business
If you are using Google Analytics or any other related Google product, you have undoubtedly received multiple emails from Google announcing that Google Analytics 4 is taking over on July 1st, 2023. On July 1st, 2023, if you do not have a Google Analytics 4 account created, you will have no Analytics reporting. Learn why the switch to Google Analytics 4 is happening and what steps to follow to ensure […]
Read More...How to Successfully Communicate and Launch Your Rebrand
Rebranding a business or organization is a challenging and exhilarating process. It’s exciting to shed an old brand that no longer fits and replace it with an upgraded or new brand. Most rebranding efforts involve a small group of team members. Here’s how to share the news with internal and external audiences so that the launch of the new brand is a success. Open communication leads to a more successful […]
Read More...