Our client, the Maine Technology Institute (MTI), has supported and partnered with some of the state’s most innovative and successful companies. This past fall, we helped them celebrate 20 years of investing in innovation by producing their 20th-anniversary event.
Marketing, Branding, Video
Visible Logic helped shape the event by designing the branding, promoting ticket sales and sponsors, and handling most event logistics. The event was a massive hit — selling out in just a few days and featuring a keynote address by U.S. Senator Angus King.
To help prepare for the event, Visible Logic worked closely with MTI to shape the agenda and develop a theme for the event. We worked on everything from flowers to music, coordinating and creating the critical visual assets for the evening, including a commemorative book, a retrospective video, signage, and a slide presentation. We even put together an ice-breaker trivia quiz.
Stitching together archival news footage from the press conference announcing the first MTI awards, we showcased the growth and impact of MTI in a retrospective video.
Our theme was built on the idea of ‘recognizing past successes, appreciating today, and looking forward to tomorrow.’ These perspectives were made into a printed program handed out at the event. We encouraged clients, partners, and other business leaders across Maine to submit a memory, thank-you, or prediction.
The commemorative book won an American Graphic Design Award. A yearly competition of the Graphic Design USA publication drew a record 12,000 entries, with just 600 pieces winning awards in categories from print to web to mobile apps.