Our client, the Maine Technology Institute (MTI) has supported and partnered with some of the most innovative and successful companies in the state. This past fall, we helped them celebrate 20 years of investing in innovation, by producing their 20th anniversary event.
Marketing, Branding, Video
Visible Logic helped shape the event by designing the branding, promoting ticket sales and sponsors and handling most of the event logistics. The event was a massive hit — selling out in just a few days and featuring a keynote address by U.S. Senator Angus King.
To help prepare for the event, Visible Logic worked closely with MTI to shape the agenda and develop a theme for the event. We worked on everything from flowers to music, in addition to coordinating and creating the key visual assets for the evening including a commemorative book, a retrospective video, signage and slide presentation. We even put together an ice-breaker trivia quiz.
Stitching together archival news footage from the press conference announcing the first MTI awards, we showcased the growth and impact of MTI in a retrospective video.
Our theme was built off the idea of ‘recognizing past successes, appreciating today and looking forward to tomorrow’. We encouraged clients, partners and other business leaders from across Maine to submit a memory, thank-you or prediction. These perspectives were made into a printed program that was handed out at the event.
The commemorative book won an American Graphic Design Award. A yearly competition of the Graphic Design USA publication drew a record 12,000 entries with just 600 pieces winning awards in categories from print to web to mobile apps.