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We design and build a lot of web sites for our clients using WordPress. WordPress allows us to create custom-designed and uniquely branded web sites that are easy for our clients to use.

One feature we really like about WordPress is that the web sites are very search engine friendly. Even using just the default features within WordPress, you’ll find yourself creating new pages and posts that will drive traffic to your site through search engines.

But, by spending just a few minutes customizing and adding keywords to your H1, title tags and permalinks, you can improve your search engine traffic even more.

Video Tutorial

In this video, I’ll walk you through how to use H1 tags, Title tags and custom URLs to add keywords and improve your SEO.


As mentioned in the video, you may want to use a plugin such as Platinum SEO Pack. This plugin allows you to override the title tag which is what shows at the top of your browser window.

If you want to start each post with a H1 tag, rather than the default page name, you’ll need to have your web site designer or developer change the code that pulls your page and post information from WordPress. This should be a straightforward request for someone familiar with WordPress, or this forum post may help.

Need a better designed WordPress web site?

When we design a web site using WordPress, we always train our clients to get the best use of the SEO features that are built into WordPress. If you’re looking for a web site design and development team that can handle the branding as well as your SEO needs, please contact us.


  1. DeAnne | December 1, 2010 at 10:14 am

    This is a great tutorial for anyone just starting out with WordPress or for someone who just wants to learn more about what they can do to improve the site they have. This will be perfect to refer people to. Thanks!

  2. El | December 2, 2010 at 6:10 am

    Nice article and very useful video.
    Thank you

  3. seb | December 14, 2010 at 6:07 pm

    Thanks for this little video tutorial I have been using all in one seo, is platinum seo better?


  4. Emily Brackett | December 14, 2010 at 9:21 pm

    seb: Welcome to the blog. The two plug-ins you mention: All-in-one-SEO pack and Platinum SEO pack are pretty similar and both will help you get your key words into your title tags, etc. This review is helpful in explaining the differences: http://siaargroup.blogspot.com/2010/11/platinum-seo-plugin-vs-all-in-one-seo.html

  5. wordpress tutorials | September 2, 2011 at 8:50 pm

    this is a very helpful post, i already included it on my bookmark thanks

  6. I enjoy, cause I discovered just what I used to be having a look for. You’ve ended my 4 day lengthy hunt! God Bless you man. Have a great day. Bye

  7. κατασκευή ιστοσελίδων | October 10, 2011 at 1:29 pm

    Hi! I’ve been reading your weblog for a long time now and finally got the bravery to go ahead and give you a shout out from Houston Texas! Just wanted to say keep up the great work!

  8. Rogelio | January 9, 2012 at 5:49 am


    I will be emailing you witht his question in case you don’t see it but i thought I’d ask it here too for the benefit of your readers.

    Where did you get the @ format@ option on your text editor, the one you use to manually set yp the header tags? I don’t have them in my text editor which causes me to have to modify my header tags with inconvenient plugins (would prefer to do it manually).

    Thanks for replying.

    Kind Regards,

    Rogelio @ Manly Curls – The Blog for Curly Hair Men

  9. Emily Brackett | January 9, 2012 at 3:38 pm

    Rogelio, If I understand correctly, I think you’ll want to use Platinum SEO Pack or the All-in-One SEO pack to get that form field to automatically come up. Those are plugins. Then you can add in header tags there. Let me know if I did not understand you right.

  10. thesanyamjain | April 6, 2013 at 9:25 pm

    I am using free wordpress theme which does not have H1 tag at all. Please tell me how to add H1 tag

  11. Emily Brackett | April 17, 2013 at 2:02 pm

    @thesanyamjain You’ll have to get into the code and set it up so that there is a page title and then an actual H1 tag on the page.

  12. Tecnologia Geek | March 28, 2014 at 9:35 pm

    well yes this plugin do thta, but what about the home page title h1, any plugin to do this,?

  13. Brian Stockett | August 18, 2015 at 2:21 am

    Thanks for the article, I’ve found Yoast to be an effective Seo package, very little coding has been needed so far.

  14. Chance | October 26, 2015 at 8:54 pm

    I use a custom WordPress theme and don’t want to mess it up. All the SEO analyzers say that I need to add an tag to my site. How can I do that when I’m using a logo in the header?

  15. Suzi | November 18, 2015 at 11:11 am

    very nice description. video guide is the good point.


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