| Design Basics

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I had the opportunity today to present to the Maine Marketing Assocation on Graphic Design Fundamentals for Marketing Professionals. I have converted my slide show into a slideshare presentation. If you prefer to download the PDF you may also do so, but please note the file is large (7.4 MB).

In this presentation I discuss design fundamentals, terminology and skills for both print and web design. Whether you need to better communicate with an outside designer or want to sharpen your skills so that you can do some basic design work yourself, this presentation will give you the essentials of graphic design. It is essential information for any marketing professional or small business owner doing their own marketing.

Topics include:

  • Typography
  • Tools & Software
  • Color Systems
  • Layout
  • Choosing a Design Firm
  • Communicating with a Graphic Designer
  • Impact and Visual Hierarchy

If you have any questions, please use the comments below and I’ll try to clarify any points for you.


  1. Lynnelle Wilson | October 29, 2009 at 7:52 am

    I’m sorry I wasn’t able to be at the MMA workshop yesterday. The presentation looks excellent. I know the very basics about font, type and readability, but would have loved to learn more about layout. Thanks for sharing this. You should consider another self-sponsored workshop. I’d sigh up!

  2. Emily Brackett | October 29, 2009 at 9:53 am

    Lynnelle, Thanks for stopping by. Yes, I think getting the audio and my comments definitely makes that whole presentation a bit more educational, in that format. There seems to be some interest in another showing of this presentation, so make sure you join my email list and I’ll let everyone know if it will be in person or via webinar.

  3. Kristen | January 17, 2013 at 4:55 am

    Thank you for posting the slideshow on graphic design fundamentals. It is a handy reference for marketing professionals who wish to have knowledge of the basics of graphic design. They can work efficiently with the design department when they can grasp the essentials of graphic design and execute projects successfully.

  4. Web Design | July 5, 2013 at 4:29 am

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