Google Analytics can provide valuable information about who visits your website, where they go, and how they got there. Creating an account is free and can give you insights into who is viewing and interacting with your site.
To use Google Analytics, you’ll need a Google account. This can be a Gmail address or sign into your Google account with another email using these steps. You’ll need to have a Google-associated email to be able to be added as a user and view the data.
Creating your account and tracking code
The steps to begin tracking are outlined below. Full instructions can be found here.
- Create a Google account or sign in if you already have one.
- Create a Property. This is usually the name of your business or website.
- Select the data stream. Select web for embedding on your site.
- Add the Analytics tag to your site. You need to add a tag to every webpage you want to track. You can add the code in several ways, including having your web developer add the tag within the HTML, adding the code to your theme or template, or using a plugin.
Once the code is embedded on your website, Google tracks the data. You don’t have to do anything else. Any time you log in, you’ll be able to see all the data starting from the day the Analytics code went live.
Tag Manager may be beneficial for more granular tracking of various social and web links.
Adding and Managing Users
Once your account is set up, you can add additional users to the account to see the data and set up goals. To add new users, follow the instructions here. You can select what permissions or level of access each user has when you add them. You can also modify this access later. You can add as many users as you like, and if you have multiple properties, you can add users to just specific properties.
A new user can see all of your past data. For example, if you give your digital marketing agency access to your Google Analytics account, they’ll be able to see all of your historical data.