Who Should Manage Your Web Hosting?

Who Manages Your Web HostFor your web site to go live, you need to have web hosting in place. This is not an article about best web hosting services this is about who should register, manage and maintain the actual hosting account.

First of all, you should realize that very few web designers or web development firms do their own hosting. Web site hosting requires a large investment in hardware and a commitment to maintaining that infrastructure and offering technical support. Your web designer probably does not do that. In fact, I’d question why any small web firm would want to offer their own hosting.

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Your Personal Brand Is Key To Your Startup’s Brand

I am so surprised when I look at a web site for a startup company and they have little or no information about the people behind the company.

Frequently there is no “about us” type of page and sometimes no contact information either. I think people make this mistake for several reasons, but I’d like to explain why these details can help you grow your startup.

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Startups: Your Web Site Sucks and That’s OK! (For Now)

Your Startup Web Site Sucks and That's OK for NowFor an entrepreneur to get their starup launched, he or she has so many balls to juggle. Nearly every task that must be completed—and it seems your list is never ending—there is a compromise on how to prioritize the time and money allocated.

It’s clear that every startup needs a web site. It’s kind of funny that I need to even say it, but it does need to be said.

But I’m telling you, as professional in the field of branding and web design:

It’s OK if your first web site isn’t that great.

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Your Evolving Web Site in the Innovation Economy (Thanks Dr. Edison Liu)

As web sites continue to become the cornerstone of an organization’s brand identity and marketing efforts, it’s important to understand why this mix of technology and creativity is so critical to business success.

Recently, I attended a presentation by Dr. Edison Liu, President and CEO of The Jackson Laboratory. The event, hosted by The Institute for Civic Leadership was on Leadership Characteristics in the Innovation Economy.

Dr. Liu started by explaining how much our economic model has changed in the past one hundred years. Economic success is no longer about things like proximity to natural resources or making material objects. Instead, we are in a creative-based economy.

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