Branding: Health Literacy Partners

Health literacy partners logo
We recently worked with Dr. Terri Parnell to develop the branding for her new health literacy consulting business: Health Literacy Partners. This included developing the name, tagline, logo, letterhead, business cards, web site, e-newsletter and managing the Google pay-per-click campaign.


Infographic: The Power of Web Design

We recently published our Web Design Survey results as a white paper. Here are some highlights:

  • 80% chose a product, service or company over a competitor because it had a better website
  • 89% say the aesethetics of a web site matter

Survey Results: Your Web Site Is Critical To First Impressions

I’m one of those people that whenever I hear of a new product, service or company I immediately like to check out their web site. It gives me a fast and thorough way to understand what they are doing and what they are offering.

Because this is the first impression, it is critical. How professional the web site looks will have a deep impact on my impression of the company as a whole.

I know that I’m very connected to the web and I wondered if others were so quick to check out web sites and how important that first impression was with them.

So I set out to survey people. I reached out through Facebook, LinkedIn and the blog to find participants in the survey. Since I found these users online, they were clearly web users, but they were not necessarily designers or people I necessarily knew professionally.


White Paper: Results From Our Web Design Survey

As the owner of a design firm specializing in web site design, I find myself cringing at the inferior design, confusing content and general unprofessionalism of so many web sites. But I wondered, as a professional designer, if I was overly sensitive to this.

So in the spring of 2014 I reached out (mostly through Facebook, LinkedIn, and blog readers) and surveyed nearly 200 people to get a cross section of web site users to get their opinions on web design.


Photoshop’s Role in Web Design

Using Photoshop to design web sitesA new trend is emerging in web design: developers who bash the idea of using Photoshop to design web sites.

Lately, I have heard several different people extolling the belief that less design should be done in Photoshop and more should be done “in the browser”. Recently at WordCamp Maine, , a web designer & front-end developer, gave a talk called: Designing (Deciding) in the Browser.

Full disclosure: I was not at WordCamp (although DeAnne Curran from our firm was there and part of the design panel), but I could tell from Twitter, and even some e-newsletters that his talk had struck a nerve. Additionally, this anti-Photoshop rant has appeared on some Responsive Web Design forums and groups that I’m involved with.

Whenever trends like this arise, it is an opportunity to reflect on one’s process. But it’s not always best to take them to the extreme.


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