My Content Marketing Stats

100xWebTraffic-ContentMarketing

Recently, I’ve been answering a lot of questions about content marketing. It’s something we’ve been doing successfully ourselves and for our clients for a long time. The term content marketing is a big buzz word right now, and everyone seems to jumping on the bandwagon. As a result, it can be hard to stand out over the noise.

We have access to many of our client’s Google Analytics so we can really see how effective their web site is for driving traffic. We’ve seen that small businesses who do little to promote themselves on the internet quickly fall to an extremely low volume of web traffic. On the flip side, we’ve seen that implementing a content marketing strategy can be extremely successful at bringing prospects in to a web site.

Most of our clients would not be comfortable with us sharing the details of their web site traffic and other marketing data. Therefore, I thought the best way to demonstrate how effective we are at content marketing is to share a few of our own stats.

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The 8 Most Important Web Design Elements for 2015

This morning I presented at Social Media Breakfast Maine as part of a panel on Internet Marketing 2015. I packed a ton of critical information into 20 minutes, and covered the basics of what people are looking expect in a business web site these days. The slide deck is filled with stats from our recent survey on the importance of web design. I also went through a list of the 8 most critical elements of an effective web design from the most basic to the more advanced.

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3 Lessons from Partying as a Web Designer

So You're a Web DesignerApparently, it’s common for a doctor to be at a cocktail party or other social gathering, and when people hear that he or she is a doctor they start describing their latest rash, cough or pain in the hopes of a little free advice.

For many years, when I told someone that I was a graphic designer, I got a standard “that sounds fun” type of response. Until the past ten years or so, most people never understood how a book cover, magazine or brochure got designed. With the advent of web sites, the term designer, especially web designer, is something that people are much more familiar with.

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