Web UX and The Brand Experience

Web UX to improve brand experience

I just got back from the UXPA conference in Boston. I had heard about the conference because I read Jared Spool’s blog and e-newsletter over at User Interface Engineering.

UX, or User Experience, is a term that covers many different job titles, disciplines and industries. It was interesting to see all the different aspects of UX conference attendees were involved with: design of icons, typography, measuring the effectiveness (speed) of user experience, content strategy and more. There were many UI designers involved with software teams, but not many from the branding and marketing side of web development.


WordCamp Maine 2015: Speed

This post was written by DeAnne Curran a senior designer and developer here at Visible Logic. WordCamp Maine returned to Portland again this year with new speakers and lots to learn. I was honored to be a speaker on the design panel last year. As many of our clients know, I love using WordPress. Because of it’s ease of use and flexibility, we can build something for our clients to manage and create with, no matter what their background is. WordCamp is an interesting experience since just like our clients who use WordPress, the attendees have a wide range of skills and backgrounds with WordPress. Some attendees are just starting out and others are skilled developers who help contribute to the WordPress core. Speeding up WordPress: development, site load and management An overarching theme this year for the talks I listened to was speed; either speeding up the building process, speeding up web site load times, or speeding up the […]


My Content Marketing Stats


Recently, I’ve been answering a lot of questions about content marketing. It’s something we’ve been doing successfully ourselves and for our clients for a long time. The term content marketing is a big buzz word right now, and everyone seems to jumping on the bandwagon. As a result, it can be hard to stand out over the noise.

We have access to many of our client’s Google Analytics so we can really see how effective their web site is for driving traffic. We’ve seen that small businesses who do little to promote themselves on the internet quickly fall to an extremely low volume of web traffic. On the flip side, we’ve seen that implementing a content marketing strategy can be extremely successful at bringing prospects in to a web site.

Most of our clients would not be comfortable with us sharing the details of their web site traffic and other marketing data. Therefore, I thought the best way to demonstrate how effective we are at content marketing is to share a few of our own stats.


The 8 Most Important Web Design Elements for 2015

This morning I presented at Social Media Breakfast Maine as part of a panel on Internet Marketing 2015. I packed a ton of critical information into 20 minutes, and covered the basics of what people are looking expect in a business web site these days. The slide deck is filled with stats from our recent survey on the importance of web design. I also went through a list of the 8 most critical elements of an effective web design from the most basic to the more advanced.


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