Category: Web Design

WordCamp Maine 2016

WordCamp 2016
WordCamp Maine 2016 was once again a great resource and learning experience. WordCamp returned to Portland on May 13 – 14 at Maine College of Art (MECA).

This year’s keynote, “Good Design: The Gateway to a Better Business” was given by Mel Choyce, a Design Engineer at Automattic. Mel spoke about many of the things we say again and again to our clients. Although the topic was something that I am very familiar with, it served as a reminder of how to discuss making good design choices with non-designers.

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No, A Flexible Web Site Is Not Always Best

Long ago, developers built web sites using basic HTML code. Many business owners found themselves stuck with sites that they couldn’t update themselves and few options for quickly changing how things looked.

Content Management Systems (CMS) revolutionized how web site owners controlled their site. Using a tool like WordPress, they were able to make many updates themselves without any knowledge of HTML.

We love to empower our clients to add and update content themselves, too.

Sometimes, when we are building out web sites there is an insistence that everything be flexible.

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Web UX and The Brand Experience

Web UX to improve brand experience

I just got back from the UXPA conference in Boston. I had heard about the conference because I read Jared Spool’s blog and e-newsletter over at User Interface Engineering.

UX, or User Experience, is a term that covers many different job titles, disciplines and industries. It was interesting to see all the different aspects of UX conference attendees were involved with: design of icons, typography, measuring the effectiveness (speed) of user experience, content strategy and more. There were many UI designers involved with software teams, but not many from the branding and marketing side of web development.

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