The Emotional Rollercoaster of a Web Site Launch

It seems that every web site launch—whether it’s a brand new site, a redesign, a blog launch or just adding new sections, content or features—goes through the very emotional, but somewhat predictable series of ups & downs. Getting beyond denial As with most self-improvement projects, we often have to sink really low before we decide to make a change for a better. This is often the case with web sites that have outlived their original organizational set up, or have content jammed into an out-dated navigational hierarchy. I know with my own site, which I redesigned in the fall of 2008, I had started to absolutely hate it. It used a flash-based navigation system which seemed really cool when I developed it several years prior, but I loathed by late 2008. Also, my publishing work had grown significantly and the book work was hidden within the other print work. Honestly, I was beginning to cringe inside whenever I gave out […]


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