Category: Web Design

5 Tips for More Readable RSS Feeds: Good Typography & Design

If you write a blog or have other content that people subscribe to in an RSS feed, read these 5 tips to make your feed more readable. Before the tips, ask yourself whether you want to have the entire post available in the feed, or if it will be truncated. If it’s truncated, readers are forced to click to your site to finish reading. Reasons to truncate: To increase revenues for advertisements that are only seen on your site To increase the chance that a reader will move from your blog post to another part of your site Reasons to provide a full feed: It is more likely that readers will actually read your content, as there is a significant drop off whenever you ask people to click through to read the full post If you are working to provide expertise and build brand presence, it’s more important that people actually read your thoughts, regardless of where they do it… Continue Reading »

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How PayPal's Brand Affects the Brand of Your E-Commerce Site

PayPal is an extremely popular tool that allows small business owners to be able to accept credit card payments on their web site. Their payment processing service has a much smaller entry price point than setting up a full-fledged shopping cart and establishing a merchant account with your bank. If you’re only selling occasionally, or selling only low cost items it is often one of the most cost effective ways to set up an e-commerce web site and allow your customers to pay online using a credit card. How it works & some history Just to explain… Originally, PayPal was a way to send and receive payments by linking one’s bank account to one’s PayPal account and paying using PayPal itself. This would be an alternative to using a credit card. This service is still offered and is touted by PayPal as a way to “Pay without revealing your credit card or bank information.” However, what I described above, is… Continue Reading »


Starting a Blog: Tips Based on 60 Days of Blogging

It has been an interesting journey starting this blog. I actually have previously helped a few of my client’s with their own blogs, but this is a first for me personally. I thought I’d share my thoughts and tips now that I am at day 60 of running the blog. Start with a soft launch A soft launch means that you are using the blog tools and adding content, but you’re not screaming for attention yet. If you choose to use WordPress you can even turn off the ability for Google and other search engines to find you. (If you do this, make sure you remember to turn it back on later!) By adding content before you officially go live, you will have a few articles and entries to interest readers when they do arrive. For Visible Logic’s blog, I created posts before adding the link to the blog into the navigation of the site. That means the blog was… Continue Reading »


All Hail Georgia

The font that is. If you haven’t noticed, it’s the hip new font on the block. Suddenly designers have a serif typeface option that is actually decent. The traditional serif / sans serif split As designers we are all schooled in the traditions of typesetting, and by this I mean print-based typesetting. In design school or in our early career we learn that serif faces are more readable for long blocks of type and sans serif is better for headlines and subheads. This is because the serifs on fonts help the readers eyes follow each line of type horizontally across the page. On the other hand, when serif type is made bold the serifs fill in and lose their shape so sans serif types are better for bold applications such as headlines. Serif / sans serif on screen In the early days of the web we were given very limited fonts choices. For a while it seemed like we had… Continue Reading »


Bring Some Quality to your Web Site

“85% of people believe the quality of a business owner’s website is an important factor in earning the consumer’s trust.” —Nielsen//NetRatings, 2007 Obviously, quality is an important element to infuse into your web site. But what exactly determines quality? What is high quality? This is a tougher question to answer than may be initially thought. After working for years with clients who hold little or no design training, I’m amazed at how accurately they can spot quality, but how poorly they can describe and quantify it. Frequently, I have clients who recognize that one web site is more appealing, or easier to use, but they don’t understand why. Often they see that one photo looks better, but they don’t realize it’s because it is properly lit and uses professional models. Or they sense that one site is easier to read than another but know don’t know that it both the style of the writing and the layout of the type…. Continue Reading »