Category: Web Design

How Important is SEO to YOUR Web Site?

SEO, or Search Engine Optimization, is a buzz word these days. You’ve probably heard over and over that you need to optimize your web site for the search engines. But is this really critical? Are there drawbacks? People need to find you on the web Research is showing that most people who use the internet visit a company’s web site before making a purchase. They may be looking at your products or services, reading bios of key personnel, reviewing samples and case studies, or checking the hours of a retail operation. So it’s clear that having a web site that’s easy-to-use is critical to any business, even one that is not internet-based. But is it critical that it be search engine optimized? Referral-based businesses may be stressing out too much over SEO People need to be able to find you on the web, but what are they searching on? If you are a business built on referrals, it’s more likely… Continue Reading »

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Visible Logic's Blog Listed on Alltop

We’re proud to announce that this very blog has become part of Alltop. What is Alltop? Alltop.com is a Web site that lists hundreds of current newsfeeds and blogs by category, and you can find Visible Logic’s Design Advances Success blog at design.alltop.com Alltop describes itself by saying: The purpose of Alltop is to help you answer the question, “What’s happening?” in “all the topics” that interest you. … You can think of Alltop as the “online magazine rack” of the web. We’ve subscribed to thousands of sources to provide “aggregation without aggravation.” Obviously readers could find and subscribe to all these sources themselves, but Guy Kawasaki, the Alltop founder, estimates that 99% of internet users don’t use RSS feeds. So he does the subscribing for you. More importantly, Alltop does the curating and organizing. So we’re proud to be listed alongside some other great design blogs. Take a look, you can create your own individual “front page” of stories… Continue Reading »

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How to Keep Your Web Site Resolutions

Does your New Year’s resolution include: “re-do” you web site? To actually see results you need a more specific goal, a clear motive for doing it, and steps to follow along the way. And often times there are problems on multiple levels, but defining those different areas can help you put together a plan to address them.

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Web Design 2010: Trends for Effective Web Development

At Visible Logic, we’ve been designing Web sites since we started the company in 2001. Over that time, Web design has become a larger and larger share of our business, as small business owners realize the ROI of Web site development. Over this time, we’ve watched advancements in Web site development, and increased our own capabilities. Building robust sites for small businesses is more affordable; and more critical. The recession has forced us all to do more with less and to focus our spending where it will have a strong impact. Here are my thoughts on how a small business owner should move forward with a Web design or redevelopment project in 2010. Content Management Systems: Content that is educational, inviting and up-to-date is key to drawing web traffic. We are trying to build all new web sites with Content Management Systems (CMS). That means you the business owner, without any HTML skills, can edit your pages, update images and… Continue Reading »

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