Brand Touchpoints Online: If You Aren't Going to Remember Me, Don't Pretend To

No, this is not about that awkward moment at a networking event or social gathering when you can’t remember someone’s name. This is about that annoying moment when I login in to Twitter.com and it asks me yet again if I want Twitter to “remember me.” Every time I check the box, yet every time I come back it prompts me for my username and password again. I don’t know if it’s a setting in Firefox, or what, but I check the box every time, but Twitter never remembers me. These are the little brand touchpoints that build likability and trust. Or, annoy your customers to no end. Review the touchpoints on your own web site If you haven’t done so recently, walk through your own web site and see what is involved to sign up, log in, or get to the information you need. You may want to set up a few “tasks” and ask some friends or associates […]

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How Important is SEO to YOUR Web Site?

SEO, or Search Engine Optimization, is a buzz word these days. You’ve probably heard over and over that you need to optimize your web site for the search engines. But is this really critical? Are there drawbacks? People need to find you on the web Research is showing that most people who use the internet visit a company’s web site before making a purchase. They may be looking at your products or services, reading bios of key personnel, reviewing samples and case studies, or checking the hours of a retail operation. So it’s clear that having a web site that’s easy-to-use is critical to any business, even one that is not internet-based. But is it critical that it be search engine optimized? Referral-based businesses may be stressing out too much over SEO People need to be able to find you on the web, but what are they searching on? If you are a business built on referrals, it’s more likely […]

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