As you pull together your brand identity you need to look at design as well as production costs. First you need a well designed business card, then you need to get it printed. In addition to web design there are development and hosting fees. As a business owner, you’re probably looking for ways to minimize expenses; but you need to understand how and where you can safely cut corners. Where can you save money? For example, there is a plethora of online printing sources that will print your cards cheaply; and many times they will look like that — cheap. If you know your way around printing, you may be able to score some decent, but well-priced cards. However, many new business owners don’t know anything about printing, so they end up with thin paper and poorly reproduced artwork. If you want to read about my own experience getting some cards printed online, read this series of posts. It’s all… Continue Reading »