Website Menus: Navigating Your Site in an Expected Way

Website menus can make it easy (or hard) for people to find what they are looking for on your site. If they can’t find what they came for, they may bounce to a competitor instead. To create the best experience for your visitors, make sure they can navigate your site in a way that makes sense.  Your menus should be thoughtful and standardized. A good menu starts with a sitemap Organizing your site’s content should be one of the first things to consider when planning a website design. Start by listing out all the planned pages on your site. Then review the list to determine what pages can be grouped based on the content.  The relationship between pages looks like a family tree or an org chart. The top-level pages are parents, the pages under that are children, next are grandchildren, and so on. You can also call these top-level , second-level, third-level pages, etc. You can use sitemap software […]

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Who Should You Hire to Create Your Website? Freelancer, Agency, Designer, or Developer?

Who you choose and how you should create your website is one of the most confusing yet essential purchases you’ll need to make as a business owner. It’s a critical and potentially expensive decision, and most business owners don’t have the knowledge or experience to do the proper research or evaluate options. Websites can cost $500 to $50,000 (part of what’s so confusing about them!), so the wrong decision can be a costly mistake. The wrong partner will likely lead to a frustrating process and potentially poor results. In some cases, you could have a lot of expense and little to show for it. Should you create your website? To begin, you may be considering a DIY platform like SquareSpace or Wix rather than hiring a professional to create your site for you. Should you spend thousands of dollars when you could do it yourself for free? Unless you happen to have experience with web design, it’s doubtful you’ll be able […]

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Who should have access to your website?

Your website is critical to your business, and you should be careful who you allow to access the administrative back end of your site. You may have employees or outside vendors who contribute articles, make updates or maintain your site’s themes and plugins. One of the benefits of WordPress is that you can easily set up new users and give them the specific access they need (and nothing more). The basics of WordPress security and access rights Don’t share your login with others. Create a new account for anyone who will access the admin dashboard. But, you don’t have to give everyone the same access and privileges. A typical WordPress website may have pages, a blog, forms, and an array of plugins all doing different functions. Now think of your editors, authors, contributors, and admins. Each user needs access to the WordPress dashboard, but access levels should vary.  We recommend that you follow the Principle of Least Privilege. What is […]

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Avoid Disappointment: Design, Development, and Content Will Make Your Website Successful

Every website combines design, content, and technology to bring it to life. The difference between a successful website and an ineffective site is usually because one or more of these factors has not been adequately considered. Design The design of a website refers to what it looks like. The colors that are used, the typography, the style and size of the images, what the navigation looks like, and how the elements are arranged on the page are all part of the site’s design.  Like any other type of design, website design relies on many small choices to add up to the finished whole. For example, adjusting any of the following will affect the final impression of a website: Are the colors bright or muted, monochromatic or multi-colored? Do the elements feel crowded or is there lots of white space? What fonts are used and how big are the headings, subheads and body type? What is the style of any imagery—photographs, […]

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The Best Contact Form For Your WordPress Website

A contact form on your website is so basic that you may not even give it much thought. But they are often a critical piece of your website functionality. Your contact form may be the first interaction you have with a prospect. So they should look good and work flawlessly—ensuring you receive every submission. Why do I need a form? Why can’t I just have an email link? You could list your email address and have people click on the link to contact you, but we don’t recommend it.  With this setup, when someone clicks on your email address, it will open a mail client on the user’s computer. So it may launch MacMail, Outlook, or whatever tool they use to send and receive email. However, not everyone has a mail client set-up. For example, the website visitor might be using a device at a public place or having multiple email accounts, like personal vs. work.  A form ensures they […]

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