Cheap Templates Suggest a Cheap, Uncreative Business

We’re living in a DIY world, and many small business owners and especially start-ups make the mistake of choosing a cheap template to define their brand identity. They start with one one cheap template to create their web site, another for their email marketing and finally another to make a logo and put it on a business card. Now you have not only one, but maybe multiple, unrelated, completely generic and cheap looking pieces that define your organization’s essential identity. Inc. Magazine had an interesting article called: Your Homemade Website Isn’t Cutting It Anymore which included this quote: Here’s the thing about cheap, template-driven websites: They look like every other cheap website out there. And that cheapens your brand. It makes you look like you don’t take your marketing and messaging seriously. I don’t think it takes a lot to realize this is not the way to build trust in the eyes of your clients and prospects. It’s especially difficult […]

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Your Web Site Does Not Need More Traffic

Everyone seems to wonder: “How much traffic is my web site getting?” “Am I getting enough hits on my web site?” “How much traffic should I expect from my web site?” What you really need to find out is: Am I getting the right traffic to help my business? Because more traffic does not always equate to more leads, more sales, more calls or however you define as success. How does your web site fit into your business plan? I’m frequently surprised when clients seem to have some random number in their head about the amount of traffic they expect from their web site. It makes more sense to think about what result you’d like to see. Would you like people to call you? Ask for an estimate? Buy a product? Subscribe to your newsletter? Some web site’s are the business: for example, an online retailer. But many small businesses are not directly conducting business via their web site. Rather, […]

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What To Do When Your New Web Site Sucks

Unfortunately, I’ve been hearing the same scenario frequently from some potential clients who are requesting estimates for web design work. We just had our web site redesigned recently, but we hate it! Can you help us redesign and redevelop it? With prospects like this, we usually set up a time to talk and walk through their current site. We look at what they like (if anything) and what’s not working. These are some of the typical things we see: The design is just not working. These issues usually come back to the basics of good design. Making the most important things most prominent. Good, readable typography. Layouts that show balance. Color palettes that work together. Not using cheesy clipart or poor photography. The web site is not user-friendly. Sometimes the navigation is difficult to use (example: roll-overs that are twitchy). Or, the content is not organized well so it is difficult to find. Or, the names used in the navigation […]

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