Creating An Effective Call-To-Action in Your Web Site Design

I read an interesting post over at the Marketing Sherpa blog which I wanted to expand upon. The article, B2B Marketing: Calls-to-action and the business buying cycle, discusses four stages of the buying cycle and how to customize a call to action around each. I wanted to give some practical and specific examples of how a small business owner can improve their calls to action on their web site, and how to integrate these calls into your web site design. Why do I need a call to action? First of all, in case you don’t know, a call to action is a place on the web site that is asking for the viewer to do something that shows their interest in your product or service. For example, you might have blog readers subscribe to an RSS feed, or join an email list. You may have viewers download a whitepaper or set-up a free trial of your product. It may be […]

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