Where Does Your Web Site Fit in the Buying Cycle?

Where in the buying cycle are your web site viewers?Think about when a prospect first goes to your web site. Are they researching you and your competitors? Do they know you and therefore type in your domain’s URL, or did they find you through a search such as google?

Make sure that your web site offers something for everyone along the sales cycle.

Web site design for those ready to buy (short sales cycle)

Some businesses have short sales cycles. Online retailers are usually in this category. We go online to shop when we’re ready to buy. A large purchase may take a few visits to gather information, but for small purchases we are often ready as soon as we jump on the computer. It is a matter of finding the right site and then completing the sale.

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Managing Expectations On A Web Design Project

Hiring a web design firm to build your organization’s web site can be nerve wracking for many small business owners. Unfortunately, stories abound about web sites that took too long to launch, went over budget or just didn’t live up to the expectation of the web design buyer. Imagine this conversation as a way of analogy: “Hey, let’s go grab some lunch.” “Yeah, sandwiches sound good.” “OK. But I want to sit down and have table service, I don’t want to just order at the counter.” “Great. I know a place that’s got sandwiches, soups, salads” It turns out that place is Denny’s. Looking back, everything that was described fits with what Denny’s offered. But I can imagine many people would be disappointed with the experience. The quality of food will be poor, and the ambiance, decor and service will all be lacking. It’s not that Denny’s mislead anyone. Their menu, environment and pricing is out in the open. The […]

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How to Fit Facebook Into Your Design: Avoid the Suck of Social Media

I’ve done a number of presentations about social media and branding, and one question I usually get is how do you find time to keep up with social media. It can be a struggle to figure out how to have meaningful interactions on social media channels such as Facebook and Twitter without it sucking up all your time. Making time and space for social media As a designer, I also see another potential “suck” of social media. The fact that small businesses need to throw a large number of social media icons and contact info into everything from their web site to their print ads or other marketing materials. Yesterday, I was listening to the radio and heard an ad for a local garden shop. Out of the 30 seconds, a full one third of the time was getting out all their contact information. It started with their physical address and phone number, then went on to the URL of […]

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