Category: Web Design

I Thought WordPress Was Supposed to be Easy? 5 Myths Busted

WordPress is a widely used blogging and content management system (CMS) that many people rave about because it is free and easy to use. However, there are a lot misconceptions out there about using the tool. The idea for content management systems came as a way for non-techie people to be able to update their own web sites. In the past, if your web designer or developer created your site as pure HTML (or .asp or .php, etc.) you would not be able to make updates without also understanding the coding behind the pages. We’ve all heard horror stories of small business owners who need a simple update to their web site, but it takes their web developer two weeks and $100 to make the change. Using a tool like WordPress empowers the business owner to make updates on their own. If they spot a typo or want to update information on the site they can do it themselves quickly… Continue Reading »

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Creating An Effective Call-To-Action in Your Web Site Design

I read an interesting post over at the Marketing Sherpa blog which I wanted to expand upon. The article, B2B Marketing: Calls-to-action and the business buying cycle, discusses four stages of the buying cycle and how to customize a call to action around each. I wanted to give some practical and specific examples of how a small business owner can improve their calls to action on their web site, and how to integrate these calls into your web site design. Why do I need a call to action? First of all, in case you don’t know, a call to action is a place on the web site that is asking for the viewer to do something that shows their interest in your product or service. For example, you might have blog readers subscribe to an RSS feed, or join an email list. You may have viewers download a whitepaper or set-up a free trial of your product. It may be… Continue Reading »