Category: Web Design
If Your Website Sucks, It’s Hard to Sell
Prospects make snap decisions to stay or leave your site based on design. And, if your website doesn’t pass their test, you’ve lost a potential opportunity.
Read More...How to Make a Consumer Brand from Internal Brand Elements
For Relax America, we took concepts from internally developed graphics and translated them into a consumer brand by adjusting colors, and tweaking the design.
Read More...The Web Design and Development Process: What to Expect
Nearly all of our web design projects follow these steps; Research, goals, planning; Sitemaps; Wireframes; Design; Development.
Read More...Where Does Your Web Site Fit in the Buying Cycle?
Think about when a prospect first goes to your web site. Are they researching you and your competitors? Do they know you and therefore type in your domain’s URL, or did they find you through a search such as google?
Make sure that your web site offers something for everyone along the sales cycle.
Web site design for those ready to buy (short sales cycle)
Some businesses have short sales cycles. Online retailers are usually in this category. We go online to shop when we’re ready to buy. A large purchase may take a few visits to gather information, but for small purchases we are often ready as soon as we jump on the computer. It is a matter of finding the right site and then completing the sale.
Read More...Managing Expectations On A Web Design Project
Hiring a web design firm to build your organization’s web site can be nerve wracking for many small business owners. Unfortunately, stories abound about web sites that took too long to launch, went over budget or just didn’t live up to the expectation of the web design buyer. Imagine this conversation as a way of analogy: “Hey, let’s go grab some lunch.” “Yeah, sandwiches sound good.” “OK. But I want to sit down and have table service, I don’t want to just order at the counter.” “Great. I know a place that’s got sandwiches, soups, salads” It turns out that place is Denny’s. Looking back, everything that was described fits with what Denny’s offered. But I can imagine many people would be disappointed with the experience. The quality of food will be poor, and the ambiance, decor and service will all be lacking. It’s not that Denny’s mislead anyone. Their menu, environment and pricing is out in the open. The […]
Read More...