Where Does Your Web Site Fit in the Buying Cycle?

Where in the buying cycle are your web site viewers?Think about when a prospect first goes to your web site. Are they researching you and your competitors? Do they know you and therefore type in your domain’s URL, or did they find you through a search such as google?

Make sure that your web site offers something for everyone along the sales cycle.

Web site design for those ready to buy (short sales cycle)

Some businesses have short sales cycles. Online retailers are usually in this category. We go online to shop when we’re ready to buy. A large purchase may take a few visits to gather information, but for small purchases we are often ready as soon as we jump on the computer. It is a matter of finding the right site and then completing the sale.

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Managing Expectations On A Web Design Project

Hiring a web design firm to build your organization’s web site can be nerve wracking for many small business owners. Unfortunately, stories abound about web sites that took too long to launch, went over budget or just didn’t live up to the expectation of the web design buyer. Imagine this conversation as a way of analogy: “Hey, let’s go grab some lunch.” “Yeah, sandwiches sound good.” “OK. But I want to sit down and have table service, I don’t want to just order at the counter.” “Great. I know a place that’s got sandwiches, soups, salads” It turns out that place is Denny’s. Looking back, everything that was described fits with what Denny’s offered. But I can imagine many people would be disappointed with the experience. The quality of food will be poor, and the ambiance, decor and service will all be lacking. It’s not that Denny’s mislead anyone. Their menu, environment and pricing is out in the open. The […]

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