How Effective Web Design Can Make You Hate a Brand: PayPal

Some people have a hard time understanding the connection between design and branding.

No, design is not all that goes into branding. But design is a major part of what we call brand identity and an integral part of a what we call a brand.

Good or effective design can make you like a brand a lot more. It can also make you frustrated.

PayPal: Effective design, poor branding

I’ve written about PayPal before in this post about how PayPal’s brand can effect your own brand. Unfortunately, it’s not a brand that has a lot of love behind it. It is easy to implement on a web site and it allows you to take payments without ongoing credit card processing fees. People seem to grudgingly use it, but you rarely hear your friends singing the praises of PayPal.

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Muddy Rudder Restaurant Logo and Web Site Design

We’re excited to announce the launch of a new web site for the Muddy Rudder restaurant in Yarmouth, Maine.

Logo design

Our work with the restaurant began with the redesign of their logo.

Our rebranding efforts focused on making the restaurant appear more contemporary, with a greater appeal to younger people and families. Unfortunately, the clientele was getting older and the restaurant needed some fresh energy.

New web site design

When new owners took over the restaurant, it included the web site as well.

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5 Reasons Why We Recommend WordPress To Our Clients

WordPress LogoAfter working with many different CMS platforms we have decided that WordPress is the best solution for our clients.

Over the past few years we have worked with several different Content Management Systems (CMS). We have clients who are now using WordPress, Joomla, Drupal, Expression Engine as well as custom-built CMS platforms. We have done the development ourselves on some of these web site projects, and partnered with other web development firms on other projects.

We now find ourselves recommending WordPress more than any other system.

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When the Web Designer Gets a New Web Site: Goals First

It’s been in the works for months, and we are nearly ready to launch our own redesigned web site, right here at VisibleLogic.com

Many people have asked what it is is like “to be our own client.”

Like the cobbler who never provides good shoes for his own children, it can be hard to work on your own web site; especially when you are in the web design and development business. There is a lot of pressure to do it just right.

Start with goals

We tried to follow our own advice that we outlined in: What to expect with the web design and development process.

That meant we had to start with our goals for the site. These included:

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How to Add a Facebook Like Button to Your Web Site

It seems like those Facebook like buttons are everywhere. But when you add a “like” button to a page of your site, what actually happens?

I think many, many people assume that someone is liking your Facebook page, but this is not always the case. And more importantly, this may not be what you actually want everyone to do.

Let me spell out some of the details behind those buttons.

Like Us on Facebook

When Facebook introduced fan pages or business pages, it gave businesses the ability to create a page for themselves that was separate from personal Facebook pages. These pages are different from personal pages because it is a one-way, rather than two-way interaction.

With personal Facebook pages, you request to be someone’s friend and then they confirm the request. When you like a Facebook page, there is no confirmation; you’re in. Once you have liked a page, news from that page should end up in your news feed.

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