Category: Web Design
t.co Is Twitter’s Link Shortening Service
Twitter recently started automatically shortening all links within tweets. Any links you now share will show up as a http://t.co looking link.
Here is more information from Twitter on the change: “Twitter will shorten URLs you post on Twitter.com. You cannot opt out of link shortening.”
Read More...Why the Design Fails on HealthCare.Gov
I’m writing about the HealthCare.gov web site again. Hey, it’s not often that a web site gets so much media attention!
Most of the news stories have focused (rightly so) on the functionality of the web site for learning about and applying for health coverage under the Affordable Care Act.
Imagine (if you can), that the application itself was flawless, and concentrate on the design. Unfortunately, the design is causing its own problems.
Read More...5 Lessons Small Business Owners Can Learn from HealthCare.gov Problems
The news stories haven’t quit as we learn more and more about the fiasco around the HealthCare.gov web site launch. Hearing these disastrous stories can make anyone nervous about launching a new web site, but what are the real takeaways for small business owners and entrepreneurs?
Read More...3 Key Target Markets For Your Web Site
There are three different and important target markets that should be considered for every web site design project. These three groups, and what they are looking for, all factor into decisions about design, development, content and messaging.
1. Your audience of ideal customers
As a general rule, the most important group to think about when working on a web site is your audience.
Read More...Maine Auto Service Branding: Making a National Chain, Local
Recently, the owners of six Midas service shops in southern Maine decided to leave the Midas franchise and become independent auto service shops. They came to Visible Logic looking for branding help including the name, logo, web site and marketing materials.
