Website Redesign: MainePERS

The Maine Public Employees Retirement System (MainePERS) helps public employees prepare for retirement. After a new logo was designed by Visible Logic, their website needed an upgrade too. But the site needed more than just a new look. Here are the four most impactful improvements we made to improve the site. Before After Design Updates The old MainePERS site design was extremely dated-looking, using drop shadows, outdated graphics, and poor stock photos. Their antiquated design made them look less credible and was not what you would expect from an organization that makes important financial and investment decisions. The colors, fonts, and styles didn’t match their new branding and varied widely. Visible Logic redesigned the site, making it clean, friendly, and professional-looking. The new site matches the design styles established and used for their new building, handbooks, and other printed materials. The old site was also was not mobile friendly and hard to navigate. The site is now responsive and can […]

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Five ways to improve your professional services website

COVID-19 has made your business’ website more important than ever. Here’s how to make sure it’s up to the task. Because those in professional services sell their time instead of products, the COVID-19 pandemic has been especially devastating. How do you find leads if you can’t network or go to conferences? How do you provide a client with expertise if you can’t meet in person? What are you supposed to do if your business requires you to go into someone’s home (e.g. plumber or electrician)? Your professional services website may hold the answers to these questions. Before — because most of your business was conducted in person — your website may not have been a top priority. Now, in these times of social distancing and quarantine, it’s the critical link between your business and its clients. So, if your website has just the bare minimum or you’ve been merely “keeping the lights on”, it’s time to focus on improving it. […]

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Get Your Website Built Without Getting Burned

Have you been burned by a website project? Wrapped up a project to find it wasn’t what you expected? It’s difficult for business owners to know how to select the best team or person to create their website. Understanding what you need and the types of services available will help you make the best selection for your business.

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Changes are Coming to WordPress: Introducing Gutenberg

The classic WordPress WYSIWYG editor made it easy for anyone who had previously used Microsoft Word to easily create and update content in WordPress. However, over time other platforms have made the editing experience more dynamic and flexible. WordPress has been working on improvements and they are rolling out this new editor, Gutenberg, this month. Gutenberg uses a block-based system for adding, editing, and manipulating content.

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