Category: Startups
Write a Business Plan; Build your Brand
As I’ve started writing more and more about branding, and helping to explain the idea to others I keep coming back to the fact that building your brand is as critical to the planning of a new business as writing a business plan. Your business plan could be very thorough and formal, or something more simple, but nearly every business coach or expert will tell you how critical it is. […]
Read More...10 Questions to Help You Position Your Brand
Identifying a strong and usable brand involves both looking at yourself and looking outward to find a niche. In my first 10 questions, I focused on the introspective part of branding—helping to define yourself. These next 10 questions are aimed at discovering where there is an opportunity in the marketplace. Questions to help you position your brand Who are your direct and closest competitors? By category, specialty, location, etc. How […]
Read More...10 Questions to Help you Identify Your Brand
Branding can be a complex subject. As a designer, I tend to focus on the look & feel of a brand, but there is much more to it than that. Creating a unique and memorable brand will make you (your company or product) stand out. However figuring who you are, can be a difficult job. And it’s essential to do this work before developing any graphic systems. The process involves […]
Read More...Naming your Business to Attract the Right Clients
One of the most exciting parts of starting a business is coming up with a name. The name becomes central to the brand and can help you define your target audience. The Senior Citizen Barber Shop I read a fun story about the local Senior Citizen Barber Shop and how it got it’s name. The full story is in the Portland Press Herald and below are the key passages: Q: […]
Read More...Starting a Blog: Tips Based on 60 Days of Blogging
It has been an interesting journey starting this blog. I actually have previously helped a few of my client’s with their own blogs, but this is a first for me personally. I thought I’d share my thoughts and tips now that I am at day 60 of running the blog. Start with a soft launch A soft launch means that you are using the blog tools and adding content, but […]
Read More...