Choosing a Logo Design: First Impressions, Timelessness, How To Evaluate a Logo Design

Presenting the first round of logo designs to a client is one my favorite parts of my job. It’s very exciting to show how loose ideas, general likes and dislikes, and sometimes even conflicting input gets translated into a tangible logo design. I’m happy to say we’ve been very successful at being able to translate these abstract thoughts into concrete designs, and generally our clients are pretty wowed by the effect. Whether they are a local client from Portland, Maine or someone we are working with entirely through phone calls and emails, we manage to figure out what they are looking for. The next step then becomes evaluating the options. How to choose a good logo design? Good logos have appeal both at first glance and when you’ve had some time to sit with them. Great logos have immediate appeal and then grow even more appealing as someone has time to take in the detail. A fun example of this […]


Small Business Owners Demand Royalty-Free Photos

Our typical design client at Visible Logic is a small business. This could be a one-person operation (such as Cream & Sugar Bakery) or a regional bank (such as Androscoggin Bank). We don’t have any Fortune 500 clients, and we’re OK with that. We love working closely with the leadership team or owner of a small business and helping them to understand and harness the power of effective web design, branding and print marketing. Small businesses are the majority of businesses in the U.S. and any service-based business has to learn how to work with small business owners. Today I was thinking about the fact that there are so many business owners who have a budget-conscious, do-it-themselves mentality. This has led to the fact that we pretty much exclusively use royalty-free photos these days. When I started in design, the idea of royalty-free photos didn’t exist. If you didn’t hire a photographer for a custom shoot, you used what was […]


Let’s Talk