Category: Startups
Micro Firms and Start-Ups Essential to Economy
I found some interesting data that finally supports what many of us have been thinking: that solopreneurs and very small businesses are accounting for much of the job creation in the U.S. According to new data from the Kauffman Foundation and the US Census Bureau, as highlighted in Inc. Magazine, firms with one to four employees have accounted for an average of 20 percent of new jobs each year from […]
Read More...A Recession is the Perfect Time to Start a Business
Seems like we’re in a recession. We’ve probably been in it for longer than we realize and may stay in this down cycle for longer than any of us would prefer. But we’ve gone through it before, and the economy will grow again. The story of Visible Logic It was during the last recession of 2001 that I started Visible Logic. In the summer of 2001 I was working at […]
Read More...4 Branding Tips for Solopreneurs
If you’re really ready to start your business consider these four branding tips: 1. Consider a name other than your own. Many people starting their own businesses are setting up one-person consulting companies. In this context they will be getting most of their work based on their own reputations. In fact, they may even get work from their previous employers. However, it’s best to start thinking of your business as […]
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