Inbound: The Era of Small and Free is Over

Recently, I spent some of my time at the FutureM / Inbound conference(s) in Boston, MA. The two conferences were run jointly, sharing Key Note speakers and allowing participants to all mingle together.

There were thousands of people deeply involved with marketing, on both the agency or in-house side. As with any good conference, I was introduced to new ideas and strategies and brushed up on some techniques. I tried to walk away inspired, but honestly, I felt a bit saddened as I realized that the door has slammed close on an era of the free, level playing field in the areas of social media and some forms of content marketing.


Will Facebook’s Pay to Play Approach Squeeze Out Small Business?

How much will you spend on Facebook?Facebook, like so many social media channels is thought of as free. Anyone can set up a Facebook profile for free, and then start connecting with friends and start posting and reading content.

Facebook for business, a quick history

When Facebook first started, all profiles were personal profiles. Then some businesses, schools, events, etc. wanted to get into the action so Facebook started pages (at one time called fan pages). Profiles are for people, pages are for brands or organizations.

Brands big and small jumped into Facebook. A lot of small businesses saw Facebook as an ideal way to promote their business. There were few or no hard costs, just the expense of time.


Create a Snowball Effect With Content, Branding, SEO

For those of you who are not from the northern areas, like up here in Maine, you may need a quick lesson in how to make a snowball to understand this analogy. To make a snowball, you start with a small bit of snow in your hands. Then, you pack more and more around it and the snowball gets bigger. Finally, if you’re trying to build something large, like a snowman, you may need to roll the ball around in the snow. Very quickly it gets very big.

That’s the snowball effect.


Staples Loses Their L: Twitter’s Effect on Marketing and Branding

You just can’t escape the fact that Twitter has had a profound effect on marketing strategies.


Hashtags, those things that #looklikethis, started with Twitter. They are now in use on Facebook and other places, but Twitter is what started and still dominates the world of hastags. It amuses (annoys?) me that there is now a #hashtag displayed over the picture during so many televsion shows, sports events and other programs. For some programming it does seem to draw in audience participation in a way that was previous unheard of.

Also as you see ads on TV or in print, that use hashtags in addition to Twitter handles to try and engage viewers.

Now Staples is doing a marketing stunt that relies heavily on Twitter and hashtags.


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