Your Web Site Does Not Need More Traffic

Everyone seems to wonder: “How much traffic is my web site getting?” “Am I getting enough hits on my web site?” “How much traffic should I expect from my web site?” What you really need to find out is: Am I getting the right traffic to help my business? Because more traffic does not always equate to more leads, more sales, more calls or however you define as success. How does your web site fit into your business plan? I’m frequently surprised when clients seem to have some random number in their head about the amount of traffic they expect from their web site. It makes more sense to think about what result you’d like to see. Would you like people to call you? Ask for an estimate? Buy a product? Subscribe to your newsletter? Some web site’s are the business: for example, an online retailer. But many small businesses are not directly conducting business via their web site. Rather, […]

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