Category: SEO
Will Google Push for the End of Cheap Stock Photos?
It’s a pet peeve of mine: cheap, ugly stock photos that are overused everywhere, most especially on blogs.
I’m glad that people are starting to understand that a visual can help make web content more engaging. But I hate the way people just stick a poor-quality, royalty-free photo on every blog post without really considering if it adds anything to the message or more importantly to the brand image of the company behind it.
How many more business people silhouettes, handshakes, or globes can we all take?
Read More...Webinar: Branding, Content, SEO
If you missed our recent webinar, or want to revisit it, here are the slides and the recording. As you’ll see, the slides themselves may not be that helpful without viewing the recording, so I’ve embedded the video within the slides as well.
Read More...3 Step Year-End Web Site Review
The turn of the year prompts many of us to analyze what worked over the past year, recognize what has not worked, and then set goals for improving. Your web site, which may be the foundation of your branding and marketing efforts would likely benefit from an end-of-year analysis, too.
Here are 3 important areas to review. I hope you’ll play along and let me know what type of analysis you do.
t.co Is Twitter’s Link Shortening Service
Twitter recently started automatically shortening all links within tweets. Any links you now share will show up as a http://t.co looking link.
Here is more information from Twitter on the change: “Twitter will shorten URLs you post on Twitter.com. You cannot opt out of link shortening.”
Read More...Readers Want Your Content, Not Your “Content Marketing”
Content marketing is a hot buzz word in the world of internet marketing. But the reasoning behind it has been around for ages and is a timeless and effective way to show your expertise, build trust and generate business.
The idea behind content marketing is that you produce content that people want to view. In the old days these channels sounded like: present at a conference, write an article and get published, or send out a printed newsletter. Nowadays it can mean writing a blog, posting a video on YouTube, designing an infographic, sending out an e-newsletter or sharing information on Twitter.
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