Webinar: Branding, Content, SEO

If you missed our recent webinar, or want to revisit it, here are the slides and the recording. As you’ll see, the slides themselves may not be that helpful without viewing the recording, so I’ve embedded the video within the slides as well.

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3 Step Year-End Web Site Review

The turn of the year prompts many of us to analyze what worked over the past year, recognize what has not worked, and then set goals for improving. Your web site, which may be the foundation of your branding and marketing efforts would likely benefit from an end-of-year analysis, too.

Here are 3 important areas to review. I hope you’ll play along and let me know what type of analysis you do.

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Readers Want Your Content, Not Your “Content Marketing”

Content marketing is a hot buzz word in the world of internet marketing. But the reasoning behind it has been around for ages and is a timeless and effective way to show your expertise, build trust and generate business.

The idea behind content marketing is that you produce content that people want to view. In the old days these channels sounded like: present at a conference, write an article and get published, or send out a printed newsletter. Nowadays it can mean writing a blog, posting a video on YouTube, designing an infographic, sending out an e-newsletter or sharing information on Twitter.

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