Stop Making Content McNuggets


Adding new, relevant content is a way to get Google to rank your web site higher in search results. So there has been an explosion of content on the web.

As you might expect, much of this high volume of content is poor quality.

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Inbound: The Era of Small and Free is Over

Recently, I spent some of my time at the FutureM / Inbound conference(s) in Boston, MA. The two conferences were run jointly, sharing Key Note speakers and allowing participants to all mingle together.

There were thousands of people deeply involved with marketing, on both the agency or in-house side. As with any good conference, I was introduced to new ideas and strategies and brushed up on some techniques. I tried to walk away inspired, but honestly, I felt a bit saddened as I realized that the door has slammed close on an era of the free, level playing field in the areas of social media and some forms of content marketing.

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3 Reasons Why SEO Advice is Conflicting

Conflicting and confusing SEO adviceSometimes when we are talking with our current clients or putting together proposals for prospects we get the question:

Why do I hear different advice from every different web developer we talk to?

I understand how confusing and frustrating this is.

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Create a Snowball Effect With Content, Branding, SEO

For those of you who are not from the northern areas, like up here in Maine, you may need a quick lesson in how to make a snowball to understand this analogy. To make a snowball, you start with a small bit of snow in your hands. Then, you pack more and more around it and the snowball gets bigger. Finally, if you’re trying to build something large, like a snowman, you may need to roll the ball around in the snow. Very quickly it gets very big.

That’s the snowball effect.

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