Category: SEO
Marketing Not Working? 3 Signs You Need to Fix Your Branding First.
A challenge nearly every business suffers from is not enough sales and poor performing marketing activities. Companies that master their marketing and sales have the momentum to increase revenues, profits, new product development, and expand their team. Many problems that business owners think of as marketing problems are signs that you have a branding problem. If you haven’t clarified your market position, making your differentiators clear to your prospects isn’t easy. If you don’t have a consistent visual identity, you need extra touchpoints to build brand recognition. Taking time to clarify and formalize your brand—including your visual style, tone of voice, and critical messages—is crucial to making your marketing more effective. 3 signs that your marketing problems are branding problems. 1. Poor landing page conversions on your PPC campaigns In a pay-per-click campaign, there are many steps along the way from search to sale. If you feel confident that you have the right keywords and get traffic to your landing […]
Read More...Upcoming Security Warnings in Chrome
Is your site ready for this upcoming change? Google has made an announcement about upcoming changes to security warnings in Chrome. Users of Google Search Console received emails announcing the change and warning about what types of pages may be affected.
Read More...WordCamp 2017 Takeaway: Content Matters
This year I noticed a theme in many of the sessions I attended for Word Camp Maine 2017—content, content, content. I heard the saying, “content is king” over and over. Why is content so important right now?
Read More...5 Myths About Content Marketing For Tech
When content marketing is done effectively it can attract search engines and engage live readers. New content optimizes search results because of Google’s algorithms. High-quality content hooks web site users and helps to demonstrate your expertise and builds trust.
However, some companies that sell high tech products and services accept myths about content marketing that just aren’t true. This may lead you to reduce your efforts or budget in the area of content marketing or avoid certain strategies because you mistakenly think they won’t be effective.
Read More...Stop Making Content McNuggets
Adding new, relevant content is a way to get Google to rank your web site higher in search results. So there has been an explosion of content on the web.
As you might expect, much of this high volume of content is poor quality.
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