Category: Recent Work
How to Make a Consumer Brand from Internal Brand Elements
For Relax America, we took concepts from internally developed graphics and translated them into a consumer brand by adjusting colors, and tweaking the design.
Read More...Dead Not Forgotten: Book Cover Design for Cuba In Revolution
Recently we completed the front cover design for the book: Cuba in Revolution. Normally, in the book publishing world this is how a book cover is designed. Design the front cover. This art can then be added to catalogs, web sites and other marketing materials Complete the book interior. This can actually mean complete the writing, or sometimes just moving the completed manuscript into designed format (ready for press). Complete the back cover and spine. The back cover is often done as late as possible so that reviews can be received. The final spine cannot be designed until we have a final page count and have chosen what type of paper stock will be used (this determines the spine width). Unfortunately, sometimes in this process a publisher decides not go finish the project. It gets killed. That is what happened with Cuba in Revolution. After I had already completed the front cover design, but before the interior was finalized the […]
Read More...New Logo Design: Still Water Yoga Portland
We’re really excited about our logo design for a new yoga studio here in Portland, Maine. Joseph and Candace Satlak, the owners of Still Water Yoga Portland (yeah, we designed their web site too, more about that in a later post) were great clients to work with, and I thought you might enjoy seeing the process behind the brand identity and logo design. Branding research Before we start working on a logo design, we want to learn more about how an organization is trying to position themselves relative to their competition. In this case, our client had already spent a great deal of time looking at the other yoga studios in Portland, Maine as part of their business planning. They knew what made them different and what type of client they wanted to attract. We helped them refine that vision and turn it into something visual. They wanted to emphasize: waterfront location their individualized, friendly and comfortable approach that […]
Read More...Branding Case Study: ClaimVantage
Recently, we completed a branding upgrade for our client ClaimVantage. ClaimVantage is a software company that has developed a claims processing solution that runs on the cloud-based force.com platform. The company has offices in both Portland, Maine and Dublin, Ireland. We’ve been working with ClaimVantage for more than a year and the branding process was part evolution, part revolution. When we first started working together we helped them with a “clean up” of their web site. But at that time they didn’t have the budget for a complete rebuilding of their brand identity. So the web design upgrade was modest. Then in early 2011 they scored a grant from Enterprise Ireland, giving them them the funding to help redesign their logo and web site completely. Research Like with all of our branding projects, we started with research into their competitors and target audience. Although our clients always know a lot about this, we prefer to do our own research to […]
Read More...Logo Design: The Perfect Peanut Brittle Company
A small, family-owned gourmet food business approached us about upgrading their existing logo. The Perfect Peanut Brittle Company had been using a piece of clipart for their logo that was not working out. The only version they had was not high resolution and it looked poor. When the client talked with the clipart company about upgrading the art and using it as a logo, they were told they did not have the rights to do so. Therefore, a new logo logo was in order. However, they wanted to maintain a tie to their current brand identity. As you can see, the original logo was a historical looking portrait, framed like a cameo. It recalled a certain era that tied in with the idea of good, old-fashioned, home-made peanut brittle. So we worked to maintain that historical feel as we upgraded the design. I did research to find images of women from the Victorian period. I also was inspired by Mary […]
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