Dental Lace branding wins an American Package Design Award from Graphic Design USA for design of the refillable dental floss package.
Category: Recent Work
News Sites vs. Corporate Sites: 3 Critical Differences
Most of the web sites we design and build are corporate web sites, but recently we helped our client launch a new web site that took a trade magazine and turned it into an online news site.
Read More...Before & After, Logo Development: Northeast Association of Realtors
It’s always a pleasure to help a company or organization portray themselves more professionally by redesigning their logo. While it can be tough to track logos to real ROI for businesses, an updated brand identity can signal to internal members and external audiences a new direction for a business or just renewed pride and energy as you continue on in the same direction.
Read More...Better Graphics For Better Messages: Before & After
When we work with clients on their web site, we often end up designing what we call “key graphics” as well. I really don’t have a better name for it. These graphics are frequently used to visualize processes or systems, as opposed to infographics, which typically show data.
These graphics, combined with key content, often get designed initially as part of a web site project, but are then utilized in presentations, print collateral, and many other places.
Here is an example of a key graphic we redesigned for the Global Aquaculture Alliance (GAA).
Read More...How To Reduce a 40-Minute Presentation to 59 Seconds? Video
Video is often the best way to succinctly summarize the benefits of your products or service.
It’s easy for in-person presentations, sales sheets or web site pages to use lots and lots of words to try and explain something. Many times, the longer you speak or write, you don’t always add anything meaningful. You just lose people’s attention. And once you’ve lost people’s attention, you lose control over what pieces of your message they actually hear.
Here’s a story our client shared.
Read More...