Category: Recent Work

Before and After: Well-Fit Web Site Redesign

These days, it’s more common that we are doing a web site redesign rather than the first web site for an organization. Often we look at a site that’s currently live and we wince at the ugly typography, poor design choices, and out-dated coding practices.

The pain was worse in this case, as we were looking at our own old work.

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Better Graphics For Better Messages: Before & After

Before & After: Pillars of Sustainability
When we work with clients on their web site, we often end up designing what we call “key graphics” as well. I really don’t have a better name for it. These graphics are frequently used to visualize processes or systems, as opposed to infographics, which typically show data.

These graphics, combined with key content, often get designed initially as part of a web site project, but are then utilized in presentations, print collateral, and many other places.

Here is an example of a key graphic we redesigned for the Global Aquaculture Alliance (GAA).

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