If you’ve never worked with a professional graphic designer, you may have no idea what goes into designing a logo. Even if you have worked with a designer, you’re probably curious about what goes on behind the scenes of developing a high-quality logo for a small business owner. Below is an outline of the typical process that we take at Visible Logic for the design and development of a logo. We’ll be using New England Breeze, LLC as our case study. Project Summary Create a logo for a new business—New England Breeze. The company sells and installs wind turbines and solar panels for business and residential customers. The owner wanted to make sure both energy sources —solar and wind—were obvious in the logo, especially because the name of the business only suggested wind. The logo should be one-color so that it is easily applicable on a variety of items and economical to print. The target market is individuals interested in… Continue Reading »Read More...
Like this blog?
Have it delivered to your inbox.
- Branding and Rebranding: Retego Data and Group Market Share
- Successfully Launch Your WordPress Site (when you already have a site)
- Build, Explain, Brand, Market: 4 Steps to a Successful Business Launch
- Before and After: Educators’ Collaborative Web Site Redesign
- Tampons and Technology: How to Pitch or Sell Niche Products
- Before and After: Well-Fit Web Site Redesign
- A Proven Process for Naming Your Company
- Upcoming Security Warnings in Chrome
- Visible Logic Welcomes Liz Seward and Kyle Erwin