Category: Pitching

Tampons and Technology: How to Pitch or Sell Niche Products

We work with many technology companies—software, big data consulting, etc—to help them clarify their benefits, create a memorable brand and communicate their message. These specialized businesses may be pitching for investment or just trying to make a B2B sale. But they have a problem in common: they often need to sell their solution to someone who does not fully understand it. Some of the common scenarios we assist with: Writing clear copy for a sales sheet so that the benefits of a software solution are understood not only by the CTO, but also to the CFO. Using words and graphics on a web site so that a complicated product or service can be understood by a gatekeeper doing preliminary research. Creating pitch decks that make an investor understand why a niche problem deserves a solution. Clarify But it’s not only entrepreneurs focusing on highly technical products or services that face this problem. Whenever you talk about your product or service, remember… Continue Reading »

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Jillian Manus’ Advice: To Accelerate, You Must Communicate


I’m a big fan of the new podcast The Pitch, from Gimlet Media.

I’m fairly new to podcasts, just starting to listen to them consistently over the past several months. So I’ve found myself eagerly on the hunt for podcasts around topics I’m interested in. This Spring, I was working toward the big pitch event that I took part in as part of Maine Center for Entrepreneurial Development’s Top Gun Program.

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3 Critical Elements of a Killer Tech Pitch

3 Critical Elements of a Tech Pitch

When you’re trying to find investors or make early sales for your tech startup, getting people to understand your new offering is key.

The essence of new, tech-based products and services is that they are original and based on some sort of  technology. Therefore, by their own making, they can be difficult to explain.

If no one understands what your new product or service does, or the problem it solves, they won’t be interested.

Here are three ways to overcome the potential pitfalls of pitching your tech startup.

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