Category: Marketing
Is Effective Branding A Better Investment Than Groupon?
Groupon and daily deal sites can tarnish your brand image and attract cheap prospects rather than ideal clients.
Read More...Survey Results: Email Address Should be Branded With Domain Name
Survey reveals strong opinions on the importance of using branded, domain-name-based email addresses in business. White paper results.
Read More...Creating An Effective Call-To-Action in Your Web Site Design
I read an interesting post over at the Marketing Sherpa blog which I wanted to expand upon. The article, B2B Marketing: Calls-to-action and the business buying cycle, discusses four stages of the buying cycle and how to customize a call to action around each. I wanted to give some practical and specific examples of how a small business owner can improve their calls to action on their web site, and […]
Read More...Study Shows: People Don’t Trust Badly Designed Websites
A recent study that shows 70% of consumers don’t trust websites with bad designs. Your poorly designed site could be hurting your bottom line.
Read More...Alternatives to Blogging
Four alternatives to blogging for adding new, relevant, search-engine optimized content.
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