What Are QR Codes?

Last week, I attended the Maine Marketing Association’s lunch & learn presentation on QR codes. The talk was led by Joe Rosenfield of Edison Press. You maybe asking yourself: What are QR codes? I will admit I was a bit of a novice in my understanding of QR or Quick Response codes, and found the presentation a great overview of what QR codes do and how they could be integrated into a marketing campaign. I’ve been seeing these funny looking codes crop up more and more, but wasn’t sure what to do with them. Or, how my clients my use them. Joe gave one definition as: QR codes area non-invasive pull media That’s bit of marketing jargon for saying that it’s a way for prospects who are interested in your product or service to actively connect with you. I actually saw another definition on QRStuff.com which makes it more clear: A QR codes is a print based hypertext link From […]

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