How are we doing?
What is customer experience?
Customer experience is the journey from start to finish of using your product or service. It often starts long before a customer is an actual client, and back when they were a prospect researching options. A good customer experience means having your customer walk away with the best experience possible while interacting with your company; and improving the chances that they will come back to you.Read More...
Does Content Marketing Work For Tech?
Content Marketing is a hot new term for a method of establishing credibility that has been around for years. Consultants, developers, professionals in all sort of industries have positioned themselves as thought leaders by creating content that shows their expertise.
SEO has created new demand content-based marketing tactics.
But can products and services that are highly technical, complex or of use to only a small niche market benefit from common content marketing strategies?Read More...
My Content Marketing Stats
Recently, I’ve been answering a lot of questions about content marketing. It’s something we’ve been doing successfully ourselves and for our clients for a long time. The term content marketing is a big buzz word right now, and everyone seems to jumping on the bandwagon. As a result, it can be hard to stand out over the noise.
We have access to many of our client’s Google Analytics so we can really see how effective their web site is for driving traffic. We’ve seen that small businesses who do little to promote themselves on the internet quickly fall to an extremely low volume of web traffic. On the flip side, we’ve seen that implementing a content marketing strategy can be extremely successful at bringing prospects in to a web site.
Most of our clients would not be comfortable with us sharing the details of their web site traffic and other marketing data. Therefore, I thought the best way to demonstrate how effective we are at content marketing is to share a few of our own stats.Read More...
Podcast: Content Marketing for Small Business Owners
Recently, I was interviewed by Stephen Lahey for a podcast on SmallBusinessTalent.com. During the 25-minute conversation, we talked about The Truth About Content Marketing for Solopreneurs.
Here’s what we talked about.
What is content marketing?
It’s a very hot term right now, but it’s something that experts have been doing for years.Read More...
Persistence is the Best Marketing Strategy of 2015
A few years ago, I decided to switch my New Year’s celebration. Rather than stay up late seeing out the old year, I decided to start getting up early and greet the new year by watching the sunrise.
I live in Maine, so sunrises are special, as we are one of the first places in the US to see the sun rise every morning. Early on January 1, I headed over to the Eastern Prom section of Portland Maine with my family.Read More...