How Much Does Branding Research Cost?

BrandingResearch-costsAs a branding firm specializing in building brand identities, we frequently write estimates for brand research and strategy work. These may come from start-up firms who need to build a new brand identity, or established companies that are ready for a more professional and comprehensive branding strategy. They may be part of a specific design project (ie research leading up to a new logo or web site); or may be a separate research project.

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Readers Want Your Content, Not Your “Content Marketing”

Content marketing is a hot buzz word in the world of internet marketing. But the reasoning behind it has been around for ages and is a timeless and effective way to show your expertise, build trust and generate business.

The idea behind content marketing is that you produce content that people want to view. In the old days these channels sounded like: present at a conference, write an article and get published, or send out a printed newsletter. Nowadays it can mean writing a blog, posting a video on YouTube, designing an infographic, sending out an e-newsletter or sharing information on Twitter.

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How to Add a Facebook Like Button to Your Web Site

It seems like those Facebook like buttons are everywhere. But when you add a “like” button to a page of your site, what actually happens?

I think many, many people assume that someone is liking your Facebook page, but this is not always the case. And more importantly, this may not be what you actually want everyone to do.

Let me spell out some of the details behind those buttons.

Like Us on Facebook

When Facebook introduced fan pages or business pages, it gave businesses the ability to create a page for themselves that was separate from personal Facebook pages. These pages are different from personal pages because it is a one-way, rather than two-way interaction.

With personal Facebook pages, you request to be someone’s friend and then they confirm the request. When you like a Facebook page, there is no confirmation; you’re in. Once you have liked a page, news from that page should end up in your news feed.

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Effective Email Marketing for Small Businesses

I presented this 90-minute workshop on Effective Email Marketing for Small Businesses for the Maine Center for Entrepreneurial Development. Below is my slideshow presentation. Effective Email Marketing for Small Businesses View more presentations from Visible Logic, Inc. Here are links to other presentations that I’ve given: Graphic Design 101 for Marketing Professionals Personal vs. Corporate Branding in Social Media Promoting Your Non-Profit in Social Media: Organizational, Cause and Personal Branding

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