Category: Marketing
Proof that print advertising can be effective
See our print ad that was scored as the most effective in the entire issue, based on feedback from readers from the publication’s circulation list.
Read More...16 Overlooked Steps that Can Make or Break your PPC Campaign
Pay-per-click advertising, also known as PPC or Google Adwords, can be an effective way to draw prospects to your site. People are there looking for the exact product or service you sell! Many small business owners make the mistake of thinking they can turn on this type of paid advertising and they will have new customers instantly. In addition to setting up the ads themselves, a ton of foundational work […]
Read More...Maine Startup and Create Week: Ask the Right Questions
How do you find the right answers for your business? By asking the right questions. While attending Maine Startup and Create Week 2016 last week, I noticed a theme reoccurring in many of the sessions I attended: questions and answers. This year’s overall theme was Design & Innovation. In design school one of the first concepts of design you learn is that, at its core, design is problem solving, which means asking questions and finding solutions. Karl Cyr said in his “Client Management to Client Partnership” talk, “getting a client to think of a problem in a new way is an innovation.” Thinking about something differently involves asking questions, to really dig in and fully understand the problem at hand and the needs of those you’re dealing with. After all, it is ultimately people you are doing business with, not companies.
Read More...Learning to Pitch, From Rise of the Rest
Portland Maine had a special guest last week as Steve Case rolled his bus into town for the Rise of the Rest tour. It was exciting that our city was chosen based on our growing entrepreneurial community.
His tour included visits to several area businesses, but the highlight was the evening competition where eight locals got to “pitch” their business to see who would be awarded $100,000.
Read More...5 Myths About Content Marketing For Tech
When content marketing is done effectively it can attract search engines and engage live readers. New content optimizes search results because of Google’s algorithms. High-quality content hooks web site users and helps to demonstrate your expertise and builds trust.
However, some companies that sell high tech products and services accept myths about content marketing that just aren’t true. This may lead you to reduce your efforts or budget in the area of content marketing or avoid certain strategies because you mistakenly think they won’t be effective.
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