Persistence is the Best Marketing Strategy of 2015

Wishing You Persistence in 2015!A few years ago, I decided to switch my New Year’s celebration. Rather than stay up late seeing out the old year, I decided to start getting up early and greet the new year by watching the sunrise.

I live in Maine, so sunrises are special, as we are one of the first places in the US to see the sun rise every morning. Early on January 1, I headed over to the Eastern Prom section of Portland Maine with my family.

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5 Audiences Who Must Understand Your Tech Startup Product

Translating the benefits of your tech startup idea.Tech-based entrepreneurial startups are finding hi-tech solutions to all sorts of problems. It is frequently a highly-trained intellectual with specialized knowledge who has the ability to bring these new tech-based ideas to market.

Getting people to understand the benefits of your technology can be key to growing your company. Whether you want to attract investors, or if you are ready to start selling the product to end customers, if they can’t quickly comprehend the benefits of your technology, you’ll have trouble closing the deal.

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Create a Snowball Effect With Content, Branding, SEO

For those of you who are not from the northern areas, like up here in Maine, you may need a quick lesson in how to make a snowball to understand this analogy. To make a snowball, you start with a small bit of snow in your hands. Then, you pack more and more around it and the snowball gets bigger. Finally, if you’re trying to build something large, like a snowman, you may need to roll the ball around in the snow. Very quickly it gets very big.

That’s the snowball effect.

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Webinar: Branding, Content, SEO

If you missed our recent webinar, or want to revisit it, here are the slides and the recording. As you’ll see, the slides themselves may not be that helpful without viewing the recording, so I’ve embedded the video within the slides as well.

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